CEO of OOH ad operator NewAd looks back on 21 years of growing business indoors (Marketing mag)
If they last more than two decades, most organizations would probably celebrate their 20th anniversary. When you’re best known for serving ads in bars and other places where NewAd inventory is available, however, it makes sense to celebrate at the same moment that marks the legal drinking age. That sly reference to its core market is just one of several ways NewAd plans to mark its anniversary. […]
Mon, Mar 21, 2016 at 2:59 PM