Amit Sarkar, ex-COO of Kinetic, has launched Nomad, a 'full service' agency which will focus on Out of Home. Nomad will offer platforms such as mobile, digital, data, content and creative consultancy. Activation, retail, cinema and sports are other focus areas for the future, informed Sarkar through a statement. […]
Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, shares insight into the global growth of the industry, the rise of DOOH and the integration of technology and innovation. […]
Clear Channel Outdoor Holdings Inc. is exiting some non-core markets, including Columbus. The San Antonio, Texas-based advertising company sold its local holdings, including analog and digital billboards, bulletins and posters to Lamar Advertising Co. […]
Fliphound is the first automated buying platform for the Out-of-Home (OOH) industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 1,000+ advertisers. […]
Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity per ad dollar than television, according to Nielsen. The reality of OOH was at the center of our industry’s recent Feel the Real campaign, which demonstrated how OOH makes digital real. […]
In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]
The outdoor advertising companies and classified advertising portals (REA Group, Carsales and Seek) led the market with bumper profits and upgrades on future earnings, but traditional media companies remain challenged by the lack of organic growth opportunities. […]
The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist. According to Kinetic, improved quality and the introduction of new formats all played a central role in delivering this growth. Innovation was a central theme with advertisers creating new and exciting ways to engage with consumers. […]
Recently floated out-of-home (OOH) company QMS has delivered its first financial results and reveals it has finalised acquisition of advertiser ABsee only a year after launching. The OOH company has released its first results since listing on the ASX in June last year, logging a profit of $5.7m and saw shares surge 90 per cent to $1.20. […]
New OOH ads for House of Cards reference a now-infamous scene early in Season 2 where—spoiler alert—Frank Underwood pushes a certain aquaintance in front of a D.C. Metro train. Meant to look like political ads, they depict Kevin Spacey as the fictional Underwood and the tagline, "A push in the right direction. […]
Exterion Media and Centercom announced that, starting from 1st March, the entire Centercom shopping mall network is to be taken over by Exterion Media. The network consists of 125 of the biggest shopping malls in the Netherlands, such as: Hoog Catharijne in Utrecht, Stadshart Amstelveen and In de Bogaard in Rijswijk. […]
Welcoming more than 1.7 million passengers in 2015, Victoria International Airport is the second largest airport in British Columbia and a burgeoning hub for both domestic and international travellers. The new agreement adds to PATTISON’s growing portfolio of airports in Canada which in total reach more than 35 million passengers annually. […]
The new product, called Clear Channel Outdoor RADAR, layers aggregate mobile data from AT&T Data Patterns SM, Placed and PlaceIQ over its own inventory data to determine how different audience segments can be reached. It attributes specific actions to various outdoor campaigns. […]
... It might be time to embrace something that virtually everyone who has ever thought about our industry agrees that we do particularly well: OOH builds brands. I know what many of you marketers are thinking: “We don’t have time for brand building. […]
In this interview, Andy talks about his path to research, his current job at Clear Channel Outdoor Americas, how digital and out of home data helps inform advertisers about the consumers' journey, privacy protection in location-based verification and his advice to the next generation. […]
