Light TV Viewers Switch on to DOOH, Study Says (Ocean Outdoor)
A new Ocean study measures how receptive light TV viewers are to digital out of home as a conduit between customers, stores and mobile purchase channels. People classified as light TV views tend to be younger (aged 25 to 44 years olds); earning more than £50,000 a year, active, diverse, college educated and social networking influencers (source: TGI). […]
Thu, Jun 9, 2016 at 4:50 PM