As OAAA reported earlier, the out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion. Below is the list of top ten industry categories that spent the most on OOH advertising. […]
Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in the UK. Shute has been running his own OOH company Rainmaker and before that was a partner in Van Wagner. […]
There is continuous refinement taking place in the OOH measurement sphere, but one of the main advantages is geomarketing – having a presence at a time when users aren't online. […]
Sponsor content. The first part of our “Backstage at BroadSign” miniseries will focus on the people we, in Marketing, ask to turn IT talk into English – our Product Specialists. BroadSign’s Product Specialists are bridges between internal sales and development teams, and external customers and partners. […]
Thanks to an expanding DOOH industry as well as creative and open-minded customers, the BroadSign family has grown. As such, we’re putting a spotlight on the BroadSigners who build and maintain our quality line of innovative products, while keeping our customers’ networks running smoothly. […]
Thanks to an expanding DOOH industry as well as creative and open-minded customers, the Broadsign family has grown. As such, we’re putting a spotlight on the Broadsigners who build and maintain our quality line of innovative products, while keeping our customers’ networks running smoothly. […]
Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company it says brings media targeting and a cost per view media placement model to digital OOH networks in this country. […]
Bauer Media has been taking advantage of data-driven outdoor ads over the past few months to build on its own digital marketing. The formats are the result of a partnership with digital out of home media owner Kong Outdoor and creative technology provider Flux. […]
Amscreen regretfully announces that it has today terminated its sales agency agreement with Digicom Out Of Home Digital Media Limited (“Digicom”) and temporarily suspended the advertising service on its network of forecourt screens. This follows the filing of a Notice of Intention to Appoint an Administrator by Digicom on Friday 13th May 2016. […]
Award winning Royal Highland Show has commissioned a 50ft ‘snorting’ bull on Edinburgh’s largest OOH site to bring the fun of the show to motorists. […]
When oOh! Media Limited, a leading Australian out of home media company had the opportunity to design a show-stopping advertising solution in Sydney, Australia’s most productive shopping centre, Mirvac’s Broadway Sydney, they turned to NanoLumens for innovative thinking that they couldn’t find anywhere else. oOh! […]
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Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South African market. Michael Bratt attended the launch to find out more. […]
The surf and lifestyle brand O’Neill has made the recycling of plastic the subject of a recent outdoor campaign. In addition to digital advertising, 3D printing and a testimonial appearance made up part of the campaign. Sustainability has long since been a key issue for advertisers. […]
Earlier this year, Adshel announced its plans to expand its digital roadside network with an additional 250 digital screens bringing the total of its digital roadside screens to over 500. The Company also has over 200 digital screens across the Sydney Trains network. […]
