OAAA: How to Use Mobile Data to Inform OOH Location Marketing Planning, by Jeff Tan
In OOH Location-Marketing, data is a combination of two things: audience insights overlaid with geo-location. An appropriate descriptor for this is Geo Audience Insights (GAI). GAI are a holistic understanding of aggregated groups of audience behavior, and understanding the migration patterns of these groups. […]
Thu, Jul 14, 2016 at 7:44 PM