Data Ensures Relevance of DOOH Ads: JCDecaux’s Presentation at the Digital Signage Summit Europe
While dynamic data reliant campaigns are more demanding, they ensure significantly better results. This was demonstrated by Matthews in a 2015 study from Posterscope, with an 18% increased value regarding spontaneous memory, an increase of 12% over supported memory and an increase of 53% with message recall. […]
Wed, Jul 13, 2016 at 7:31 PM