Cutting edge OOH measurement across Africa to be explored at PAMRO, Aug 21-24 in Zimbabwe (The Marketing Site)
In May, the Outdoor Measurement Council’s (OMC) launched Outdoor Industry Audience Research. Many of the key players from this achievement will be speaking at PAMRO, including JC Decaux’s Lyn Jones, who will present on the OMC’s successful launch of the first OOH ratings in SA for over a decade. […]
Mon, Jul 18, 2016 at 7:05 AM