Two new DOOH campaigns target ads at your car (Marketing Land)
In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. […]
marketingland.com
Sat, Jul 16, 2016 at 1:51 AM
Sat, Jul 16, 2016 at 1:51 AM