MediaPost: Dentsu’s OOH Agency Posterscope Makes Acquisition And CEO Switch
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek has been named CEO Posterscope US, succeeding Helma Larkin. C2C, specializes in providing OOH services to the apparel, cable/broadcast, and technology categories. […]
Fri, Sep 23, 2016 at 1:50 AM