Are driverless cars a threat or an opportunity for OOH advertising?
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billboardinsider.com
Mon, Nov 28, 2016 at 6:22 PM
Mon, Nov 28, 2016 at 6:22 PM
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Search results for “"ooh"”:
Monday, November 28, 2016 Mon, Nov 28, 2016
Presentation highlights from OMAC’s OOH advertising conference ACTIVEZ (OMAC)
OOH prevailed. It was not swept up by the tsunami of technology that affected other media, but instead embraced the changes to position itself as the most compelling doorway into a customer’s journey. […]
omaccanada.ca
Mon, Nov 28, 2016 at 3:02 PM
Mon, Nov 28, 2016 at 3:02 PM
Saturday, November 26, 2016 Sat, Nov 26, 2016
Irish print, radio and TV advertising revenues sharply down for 2016, OOH up by 7% (the Irish Times)
Out-of-home advertising is on track to rise 7 per cent, according to Core. But the real star performer is once again digital, with a “prudent” estimate from Core suggesting revenues will rise 18 per cent. […]
irishtimes.com
Sat, Nov 26, 2016 at 2:57 AM
Sat, Nov 26, 2016 at 2:57 AM
Friday, November 25, 2016 Fri, Nov 25, 2016
Warner Bros. launches interactive DOOH campaign for LEGO DIMENSIONS video game (Grand Visual)
To celebrate the arrival of new characters, bigger stories and better battles, Warner Bros. Interactive Entertainment is launching a unique interactive DOOH campaign for action-adventure video game: LEGO® DIMENSIONS™. […]
grandvisual.com
Fri, Nov 25, 2016 at 12:27 AM
Fri, Nov 25, 2016 at 12:27 AM
Thursday, November 24, 2016 Thu, Nov 24, 2016
The capabilities of today’s DOOH advertising (Linkedin)
As DOOH inventory continues to grow its capacity for offering genuinely national media solutions, in tandem with increasing technical advancement, continues to propel DOOH into an excellent position ever near capable of rivalling leading national broadcast media in its own right. […]
linkedin.com
Thu, Nov 24, 2016 at 5:51 PM
Thu, Nov 24, 2016 at 5:51 PM
Wednesday, November 23, 2016 Wed, Nov 23, 2016
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
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martechtoday.com
Wed, Nov 23, 2016 at 6:38 PM
Wed, Nov 23, 2016 at 6:38 PM
Tuesday, November 22, 2016 Tue, Nov 22, 2016
DOOH Ad Sales: Say “No” to Spreadsheets (BroadSign)
The ad sales process in the DOOH industry is not as glamorous as the displays on which campaigns are played – and spreadsheets are to blame. Spreadsheets are ingrained in media sales network management. Through tried and true, in today’s world of advanced technology and automation, it’s obvious the entrenched system has lost the benefits it once was known. […]
Tue, Nov 22, 2016 at 8:02 PM
DOOH Campaign: It Stinks Here (DS Summit, with video)
This was a witty DOOH campaign from the Federal Agency for Environment, Nature Conservation, Building and Nuclear Safety (BMUB) regarding the digital transformation. The first initiative of this new campaign was a one-day installation in the form of a screen placed at a major crossroads on Mehringdamm in Berlin. […]
digitalsignagesummit.org
Tue, Nov 22, 2016 at 7:29 PM
Tue, Nov 22, 2016 at 7:29 PM
5 Conversions That DOOH Analytics Can Track
DOOH analytics tools enable out-of-home advertisers to create clear, measurable goals for a campaign and track the conversion rate just like they would online. But what conversions, specifically, does digital signage analytics enable you to track? Advertisers have their own unique goals, and each campaign you run is different. […]
linkett.com
Tue, Nov 22, 2016 at 11:33 AM
Tue, Nov 22, 2016 at 11:33 AM
DOOH Sales: Say “No” to Spreadsheets
Media planning and buying is an integral part of the advertising industry. Without this process, publishers would have no content and advertisers would have no place to publish their content. The ad sales process in the DOOH industry, however, is not as glamorous as the displays on which campaigns are played – and spreadsheets are to blame. […]
broadsign.com
Tue, Nov 22, 2016 at 9:00 AM
Tue, Nov 22, 2016 at 9:00 AM
DOOH Sales: Say “No” to Spreadsheets
Media planning and buying is an integral part of the advertising industry. Without this process, publishers would have no content and advertisers would have no place to publish their content. […]
Tue, Nov 22, 2016 at 8:00 AM
Augmented Reality and OOH advertising (SignLink)
The out-of-home (OOH) adverting industry has a deeply vested interest in scorching memorable messages into your retinas, your memory, and your consciousness on behalf of its global brand clientele. It has noticed, like you have, that people do not spend nearly as much down time gazing out of bus windows as they once did. […]
signlink.co.uk
Tue, Nov 22, 2016 at 7:46 AM
Tue, Nov 22, 2016 at 7:46 AM
NYC: The Brave New World of Data, Connectivity and DOOH (ExchangeWire)
Back in New York City, the pace of change across the DOOH landscape is breathtaking. Driven by significant investment in the realm of nine figures, NYC is by far the most valuable OOH market in the US. Its population density and extensive public transport network, make it an atypical American city, and the scale of investment going into the city’s DOOH architecture is a testament to this. […]
exchangewire.com
Tue, Nov 22, 2016 at 12:47 AM
Tue, Nov 22, 2016 at 12:47 AM
Playa Resorts DOOH Campaign in Times Square
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travelpulse.com
Tue, Nov 22, 2016 at 12:19 AM
Tue, Nov 22, 2016 at 12:19 AM
Charity raises awareness through OOH
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signlink.co.uk
Tue, Nov 22, 2016 at 12:18 AM
Tue, Nov 22, 2016 at 12:18 AM