Transit Won Big: Commuters worried about congestion voted to tax themselves for local transportation projects. […]
Out-of-home (OOH) advertising is stronger than ever and is set to steal dollars from its dwindling TV counterpart, according to OC Fund Management’s head of investments, Robert Frost. OOH advertising’s continued success proves the medium to be an outlier to the declining structural trend. […]
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Malaysian players in the out-of-home ad industry believe they have now built enough strength and know-how to spread their wings overseas. Big Tree Outdoor Sdn Bhd CEO Jeff Cheah tells The Edge in an exclusive interview that the company is in active talks with foreign parties for its first venture overseas soon. “Yes, we are talking to a couple of parties in Indochina. […]
The $125 million acquisition brings together two big providers of complementary technologies to open up the high growth and strategic opportunities in augmented and virtual reality and in other market segments like CAVEs, drone tracking, movement sciences, sports performance, computer visualisation and animation. […]
Called CRAFT, the reach and frequency audience measurement system is based on multiple data sources that will give advertisers better insights to help generate effective campaign planning. Adam McGregor, oOh!’s General Manager New Zealand, said today: “CRAFT has been designed specifically for the New Zealand retail market with New Zealand data. […]
To launch the re-brand, two events were created, one in La Defence in Paris and the second in London’s Waterloo Station. Each event ran for four days and consisted of many exciting elements for those passing through the locations, including an experiential activation where samples of the Special K flavours were distributed and people could get a photo in a designated Instagram booth. […]
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Total advertising spend across all formats in H1 2016 was higher than forecast, up 5.2% to £9.9bn, but this was primarily driven by a 17% increase in internet advertising spend and a 30% boost in digital OOH advertising spend. […]
Moving Audiences platform pools 2,000 DOOH assets in six countries, seeks to bring automation and transparency to the sector. […]
leading CEOs and CMOs from around the industry gathered this summer and spent the next four months crafting a unified positioning strategy that will fuel the success of OOH advertising for the next five years. […]
Cineplex Digital Media has announced it won an RFP process to install, maintain and operate a digital OOH display network at 21 Ivanhoé Cambridge shopping centres across Canada. The network involves nearly 230 digital displays at Ivanhoé Cambridge mall properties across Canada. […]
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Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right alongside mobile, social, and digital advertising. […]
