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Easy Ways to Make Your DOOH More Real-Time Right Now (OOH Pitch)

One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them. […]

news.oohpitch.com
Fri, Nov 18, 2016 at 8:09 PM

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DOOH case study: Digital signage in harsh outdoor environments (DS Summit)

As the display is certified to IP68, the internal components completely protected from external elements such as water, dirt and dust. The operating temperature lies within the wide range of -40 ° Celsius to 60 ° Celsius, with the patented Dynamic Thermal Transfer System able to cool and heat the display passively. As a result, no filters, vents or fans need to be used. […]

digitalsignagesummit.org
Fri, Nov 18, 2016 at 4:25 PM

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Verifone Media Measures DOOH Advertising Effectiveness at the Pump with New Foot-Traffic Attribution Solution

Verifone Media is now able to prove campaign reach, value and impact. Skyhook's location services accurately identify people exposed to ad campaigns at Pump Media sites and then measure consumers' response via foot-traffic. […]

prnewswire.com
Thu, Nov 17, 2016 at 4:50 PM

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MediaPost: ‘The Economist”s DOOH campaign on NYC subway network

The ads will be displayed on 18 screens at five subway stations across the city: Fulton Street/Brooklyn Bridge, City Hall, 68th Street/Hunter College, 33rd Street - Herald Square and 14th Street & 8th Avenue. Users can tap the screen and enter their e-mail or phone number to receive a link to a free Economist article. The ads will run for 15 seconds every two minutes, for four weeks. […]

mediapost.com
Thu, Nov 17, 2016 at 7:40 AM

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ContextMedia Becomes Largest DOOH Network in Healthcare with Acquisition of AccentHealth (PRNewswire)

Through this acquisition, ContextMedia becomes the largest healthcare decision platform at the point of care in the United States, with a rapidly growing reach across clinics, hospitals and health systems. […]

prnewswire.com
Thu, Nov 17, 2016 at 12:44 AM

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Crust Pizza’s interactive DOOH campaign (DS Summit)

With multi-touch technology, print and other digital gimmicks, Australian fast food chain Crust Pizza has developed an interactive sound poster, allowing users to mix music and virtually scratch discs. For the first time in its history, media owner JCDecaux has combined print posters, capacitive touch technology and sound. […]

digitalsignagesummit.org
Wed, Nov 16, 2016 at 4:38 PM

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DOOH switches light TV viewers onto branded content (Ocean Outdoor)

Ocean Outdoor's study reveals how a powerful and growing synergy between DOOH and smartphone users is improving brand-building opportunities and boosting campaign effectiveness. Ocean has already established through our Neuroscience study that large format DOOH primes mobile campaigns. […]

oceanoutdoor.com
Wed, Nov 16, 2016 at 4:20 PM

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16:9: ContextMedia Buys AccentHealth In Cash Deal; Creates 55,000 Site Digital DOOH Ad Network

ContextMedia has acquired AccentHealth in a deal that makes theChicago-based firm by a big margin the largest player in health care digital OOH ad networks, with 55,000 sites. It was an all-cash deal – no numbers disclosed. For many, many years, AccentHealth was the biggest player in ad networks in places like clinics and hospitals, running content and ads in waiting rooms and beyond. […]

sixteen-nine.net
Wed, Nov 16, 2016 at 2:14 PM

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How OOH advertising is moving beyond awareness, to purchase intent and brand positioning (Marketing Week)

The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. […]

marketingweek.com
Wed, Nov 16, 2016 at 12:52 AM

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Industry experts launch voodooh, a specialist digital out-of-home production and consultancy company

A team of the digital out-of-home industry’s leading experts have formed voodooh, an independently owned digital out-of-home production and consultancy company specialising in unlocking the intelligent content, delivery and operational capabilities and opportunities within the digital out-of-home space. […]

digitalsignageadvertising.wordpress.com
Tue, Nov 15, 2016 at 8:23 PM

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The Drum: Former JCDecaux and Clear Channel digital chiefs launch Voodooh to cast a spell on UK digital OOH sector

The UK’s latest digital out-of-home production and consultancy company, Voodooh has launched, headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision. […]

thedrum.com
Tue, Nov 15, 2016 at 8:11 PM

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What do the 2016 Election Results Mean for OOH? Webinar registration

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Tue, Nov 15, 2016 at 7:46 PM

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Clear Channel Airports extends OOH advertising contract with Austin-Bergstrom International Airport (ABIA) (Business Wire)

Enhancements to ABIA’s advertising program include: Large-Format Digital LED Network: Upgraded LED video walls above both main arrival escalators, LED video walls suspended overhead in the central-most point of the concourse, visible to all arriving passengers; Automated Advertising Content Management: Enhanced advertising content management system, which allows for layout approval in advance, automated posting and removal dates for advertiser content; Digital Concourse Vertical Network Upgrade and Expansion: Twelve 55-inch and 85-inch low-profile vertical digital displays placed in key passenger dwell areas such as the food court, gate hold and concourse walkways; Digital Bag Claim Network Upgrade and Expansion: Increased number of LCDs and larger 75-inch screens in baggage claim. […]

businesswire.com
Tue, Nov 15, 2016 at 7:51 AM

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The Drum: KFC’s Snapchat Colonel Sanders selfie filter OOH campaign

UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile. The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel. […]

thedrum.com
Tue, Nov 15, 2016 at 7:38 AM

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HuffPost: Why OOH is Set to be Adworld’s Strongest Contender in 2017

By Jason Cotterrell, MD, Exterion Media No matter where you look, all the signs point towards Out-of-Home (OOH) advertising competing with the dominant players in the media landscape in 2017. […]

huffingtonpost.com
Mon, Nov 14, 2016 at 7:47 PM

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