Total 2016 January - September OOH Expenditures $5,731,928,391; Overall Percentage Change January - September '16 vs '15 - 3.2%. Source: Kantar Media, OAAA - November 2016. […]
QMS Media recently switched on three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI, that each deliver creative messaging triggered by local weather conditions. […]
Clear Channel Spectacolor’s interactive LED video board was installed at 1500 Broadway in Times Square. The sign has an exclusive contract with Revlon, who is using the board to promote its current ‘Love is On’ campaign. It features an interactive ‘Kiss’ crowd camera and entertains Times Square audiences. […]
Scentre Group, the owner and operator of Westfield Shopping Malls in Australia, made the decision to replace all internal advertising with a SmartScreen Network, and chose Esprit Digital on December 19, 2014 because of our expertise in this area. Esprit Digital designed and manufactured 890 x 65 SmartScreen Pods, which were installed in Westfield Shopping Centers throughout Australia. […]
As a strategy expert in digital billboard dynamic execution I always get asked, “Ok, so what can these suckers do?” I love this question because it’s generalized enough to warrant the greatest answer ever. I coyly respond, “What CAN’T they do? […]
Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands for growth, connecting consumers with the right content in the correct context. […]
A proposal to add digital billboards to the walls of Washington Nationals baseball park in Washington DC is attracting comment. The Nationals would like to install ten 35′ by 34′ LED screens that would generate $3-5 million annually. Legislation is being reviewed by the DC council. […]
[…]
2081 center true 50 left false 30% true 5 5 5 false false false false true true false auto false ease-in-out 100 auto true true true Previous (Left arrow key) Next (Right arrow key) %curr% of %total% true The post OOH Gallery: 21-November-2016 appeared first on outofhome.net. […]
Digital cinema leader Barco proudly announces that its Lobby Experience installation at Regal L.A. LIVE: A Barco Innovation Center in Los Angeles, California, won a DailyDOOH Award in the category ‘Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install’. […]
For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to advertisers. […]
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
[…]
[…]
Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment. […]
