In our connected, consumer-centric, social and mobile world, the future potential of OOH has increased exponentially for three reasons: 1. OOH has strong foundations of demand generation. 2. […]
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In order to test the impact of solar cells on reducing the power consumption, CIVIQ has installed solar panels on 10 Link devices in the Bronx. Ultimately, these panels will work to extend the availability of 911 services through the device during power outages. The impact on power consumption will be monitored over the next 12 months. […]
This week in New York City, the great and good in the U.S. out-of-home (OOH) advertising industry met at the Ad Club's annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands' demands for growth, connecting consumers with the right content in the correct context. […]
Vector Media is an Out-of-Home ("OOH") media company, specializing in large-format transit advertising, traditional Out-of-Home media and interactive brand experiences. This marks the sixth investment in Spire's third fund. Vector's current national footprint includes over 16 of the most highly sought after U.S. […]
A reworked Convergent is starting to get some traction with its premise of being a Digital Signage as a Service (DSaaS) provider, announcing a deal today to provide the software and services behind something called the ReachMeTV Entertainment Network. […]
Out-of-home (OOH) drives more online activity per ad dollar spent than any other traditional media. OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online. Need more? […]
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The total revenue reported across all Out of Home advertising for the quarter July to September 2016 is £280.2m. This Q3 figure represents an increase of 3.5% year on year and the highest total for the quarter ever recorded. Digital revenues amounted to £104.3m, up by a significant 26% year on year and accounted for 37% of the total Out of Home revenue, a further uplift from 30% in 2015. […]
Here’s a look at three places OOH advertisers should be considering this holiday season to spread the word about their products. Airports. The weeks around Christmas are one of the busiest travel times of the year, making airports an ideal place to target audiences with OOH. […]
The digital billboard run features four creatives which change with the weather: sunny, rainy, cloudy and windy. The basic image remains the same, with the exception of the sky - indicating the weather - and the wording, with headers such as “You’ll be singing in the rain with AAMI Roadside Assistance” and “No matter what the clouds bring, we’re here to help”. […]
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Media Plan of the Year: General Mills Tostino's. Ratings-Driven Media Planning Award: Sparkling ICE. Gold Awards: General MillsTostino's. […]
Launching in January 2017 will be JCDecaux Airport’s latest iVision installation, positioned at key locations adjacent to Heathrow Airport’s Business Lounge entrances. […]
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