Over 600 displays in 125 commercial and residential towers will be converted to BroadSign’s CMS. Dubai, United Arab Emirates. January 31, 2017. […]
More outdoor owners may follow Clear Channel’s move to launch an in-house platform as digital screens have already transformed out-of-home, allowing brands to tailor creative by time of day and location, and driving up revenues for media owners. […]
Digital out-of-home is set to be the world’s fastest growing media channel with great things predicted for the sector in 2017. As technology becomes more affordable and the price of hiring a digital billboard becomes more cost-effective, businesses now have unprecedented access to the benefits of DOOH. […]
Virgin Trains' data-driven, digital out-of-home campaign is sending out personalised messages to drivers in Newcastle and Leeds. The messages remind drivers they could be enjoying a stress free train journey, instead of dealing with road rage, jams, or anything else the traffic data reports. […]
YOU’RE INCHING HOME alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving. Oh yeah, you think, my lease is up next month. […]
The campaign appeared simultaneously on 40 of oOh!’s large format digital roadside billboards nationally as well as a range of oOh!’s Fly assets throughout the day. The campaign celebrated Coopers as a truly Australian brand with two different creative messages centering on the famous Coopers Pale Ale and on Coopers’ Australian identity. […]
Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. […]
Programmatic out-of-home has been discussed and written about a great deal in recent years and Clear Channel’s plans to accelerate the trading automation of its digital inventory will obviously fuel expectations and discussion further. […]
I spoke with the new Chairman of the Digital Signage Federation Richard Ventura about the trade organization's plans for 2017. This year the Digital Signage Federation (DSF) is taking a more active part in the educational program at DSE. Could you please explain what exactly you are doing and why. […]
The partnership uses technology that combines Out-of-Home with mobile display ads, enabling advertisers to reach consumers at multiple touchpoints throughout the day. […]
Digital Signage Expo has been around for many years and has long become the must-attend annual event for those involved in digital signage and digital out-of-home advertising. I talked with Andrea Varrone, the Show Director at Exponation LLC, about this year’s trade show and conference that will take place on March 28-31 in Las Vegas. […]
The Indian out of home industry seems largely unregulated and quite chaotic, except for certain controlled environments like the airports. Nevertheless, I was impressed by the strong sense that there was a solid understanding of how to produce effective creative. The approach is one of complete simplicity and a ‘less is more’ ethos which enhances visibility and memorability. […]
Four and half years ago Ten offloaded Eyecorp for the modest sum of $145m (Link) Back then, according to SMI data, the OOH market (for large advertisers using media agencies) was an industry pulling in $592m per year. In the years that have followed the OOH industry has enjoyed a new era of prosperity and growth, which peaked in 2015 with YOY growth of 19%. […]
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JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. […]
