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Aussie OOH growth continues apace

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warc.com
Tue, Jan 17, 2017 at 5:00 PM

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Why 2017 will be transformational for OOH advertising (Campaign)

2016 was arguably the outdoor advertising industry’s most newsworthy year to date. Exterion Media retained the seminal £1.1bn Transport for London ad sales contract, while almost every other contractor invested unprecedented amounts in digital screens of all shapes and sizes, not least Piccadilly Lights. […]

campaignlive.co.uk
Tue, Jan 17, 2017 at 4:59 PM

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Clear Channel Outdoor to upgrade digital OOH advertising at Milwaukee’s Mitchell International Airport

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bizjournals.com
Tue, Jan 17, 2017 at 12:04 AM

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Global out-of-home (OOH) advertising revenues grew 6.2% to USD 49.23 billion in 2016

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Mon, Jan 16, 2017 at 11:34 PM

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New Platform Offers Real Time Performance Buying For Digital Ooh

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digitalinasia.com
Mon, Jan 16, 2017 at 11:32 PM

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Exterion Media Expands Digital OOH Offering into Northern Ireland

Exterion Media has announced the launch of its first Retail Digital Out-of-Home Network in Northern Ireland. The network will deliver key shopper audiences across five centres: Kennedy Centre Belfast, Bloomfield Shopping Centre Bangor, Bow Street Mall Lisburn, High Street Mall Portadown and Erneside Shopping Centre Enniskillen. […]

digitalsignageconnection.com
Mon, Jan 16, 2017 at 9:38 AM

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Bitposter Automates OOH Media Buying with Essence and the FT (Bitposter)

Bitposter, the automated platform for OOH Media, today has announced its first campaign with Essence, a global digital agency. The campaign, for the Financial Times, focusses on how ‘2016 changed the world’. It then encourages people to ‘Prepare for the new year with insight you can act on from the Financial Times’. […]

bitposter.co
Sun, Jan 15, 2017 at 6:38 PM

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Learn About Targeted DOOH from Jonathan Frangakis, CEO at Crowd Analytics Platform Mira

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digifloor.com
Sat, Jan 14, 2017 at 3:02 PM

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The Tower – welcoming the future of OOH advertising in Eindhoven

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linkedin.com
Fri, Jan 13, 2017 at 4:16 AM

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Major cities reject controversial images from “As American As” OOH campaign

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thedrum.com
Thu, Jan 12, 2017 at 7:07 PM

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Ooh Ads Hit Home, Surging 6.2% To Almost $50b In 2016

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insideradio.com
Thu, Jan 12, 2017 at 7:06 PM

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OUTFRONT Media’s Senior Leadership Is Recognized For Technology Innovation in OOH Advertising

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prnewswire.com
Thu, Jan 12, 2017 at 5:16 PM

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Kinetic’s Mauricio Sabogal: OOH, In-Car Advertising Will Be 100 Percent Interactive (Geo Marketing)

At CES, Kinetic's global CEO discussed the future of connectivity — out of home and beyond. Kinetic Global CEO Mauricio Sabogal stressed that consumers’ increased reliance on personal screens doesn’t have to detract from out-of-home or “real world” advertising — rather, it can enhance it. […]

geomarketing.com
Wed, Jan 11, 2017 at 7:27 PM

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MediaPost: Olympics Help Push Global OOH Ad Spend Up 6.2%

Worldwide out-of-home media -- which includes place-based video networks, other digital media and traditional out-of-home platforms -- showed strong growth in 2016. Out-of-home (OOH) revenues were up 6.2% to $49.23 billion in 2016, per a research report from PQ Media. This increase came with with a smaller 1.5% rise in worldwide consumer time spent with OOH platforms, totaling 66 minutes a week. […]

mediapost.com
Tue, Jan 10, 2017 at 5:01 PM

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Bermuda Tourism Authority uses hi-tech smart DOOH advertising in UK

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mobile.royalgazette.com
Tue, Jan 10, 2017 at 4:54 PM

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