Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]
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Smart queries on location data can help us strip out the clutter and reveal only where our specific target audience goes on a map. Presently, data is being collected from every mobile user in the world. If these data points were represented as red dots, the habitable world map would be blanketed almost entirely in red (with some natural clumping over cities of course). […]
No, this headline is not about placing billboards in space – although that was once proposed by Richard Branson who thought he could use powerful lasers to project a Virgin logo onto the lunar surface that would be visible from Earth. I hope he doesn’t give up on that idea. […]
By Nancy Fletcher OAAA President and CEO. After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to know what’s next. […]
The slated $1.6 billion marriage of oOh!media and APN Outdoor has ruffled a few feathers in the outdoor advertising market, as competitors and media buyers work through its implications. […]
Once upon a time, all digital OOH campaigns were ’linear’. No live data feeds, contextual content or interactive elements. Simply motion creative delivered as movie files to the media owner. […]
Rick Robinson explained how effective OOH advertising spans the literal, aesthetic, intriguing, humorous, site specific, engaging, and/or experiential realms. Of the many examples that Robinson shared of effective OOH advertising, below follow a few of my favorites. […]
Awareness, reach, cost per GRP or digital proxies no longer suffice in demonstrating accountability for media investment. The future of OOH depends on heeding the success of mobile’s entry and rapid share gain within the industry’s space. How has mobile successfully infiltrated OOH? […]
Kinetic, the global leader in contextually connecting and activating audiences on the move, has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home (OOH) space. […]
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Digital out of home (DOOH) advertising continues to outstrip mobile and video on demand as the channel with the greatest growth potential. Automated new technologies like Vehicle Recognition and its play-out reports have boosted trust among media agencies in digital out of home as a reliable, transparent and powerful advertising channel. […]
The best creative OOH campaigns of December were all about experiential. Making the most of the unique strength of OOH, advertisers were able to place themselves in the same physical space as their key audience. Using experiential brands could grow their relationship with their consumers and establish a higher brand recall. […]
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