“At Posterscope, we are trying to move towards a “format agnostic” way of working, meaning that we are putting audiences at the core of targeting and executing campaigns. This means that a lot of campaigns turn out to be multi-screen based. […]
With ECHO we can create the world’s largest digital outdoor images – without the need for the world’s largest digital outdoor billboard. Our ECHO technology uses only a single vertical line of light to temporarily and safely “print” an image in the viewer’s eye. The image appears for a moment before vanishing. […]
Reported record annual media revenues of $170.8 million, 11.2% higher than the previous record set in 2015 mainly as a result of higher digital place-based media revenues. […]
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Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. […]
For Gen Z, OOH promises to become a point of ignition and amplification, providing interactive and engaging brand experiences on the fly. Snapping a picture of a creative billboard and sharing it across social platforms is a lucrative form of organic advertising. Interestingly, or maybe naturally, tech companies and social platforms are some of OOH's biggest spenders. […]
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The standard advertising can be now diluted with social, informative, interactive and gaming content. The resulting programming schedule is significantly more attractive and eye-catching. […]
Just a month ago the Ministry of Indian Railways announced a new tender would be floated for marketing on railway properties, which would present a huge opportunity for the outdoor sector. So, given that the Indian government thinks of metros as also a key member of the overall Indian infrastructure, what does it mean for the Indian OOH advertising landscape? […]
It sounds like science fiction, but augmented reality adverts the size of skyscrapers could be on the digital out-of-home horizon. New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye. […]
Lightvert is a digital out of home (DOOH) media technology company. Lightvert’s first product, ECHO, produces hyper-scale digital images in prime international locations. Patented (pending) globally, ECHO innovation creates the world's largest digital images from a single, vertical line of light measuring only 200mm wide and up to 200 meters tall. […]
Out-of-home specialist JCDecaux has announced a new partnership with Bitposter that will support the automated trading of its media. Bitposter is an OOH automated trading platform, and the partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to deliver automation at scale. […]
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Here’s my interview with Mr. DailyDOOH on the NEC stand at ISE last week, in which he refers to me as a “general dogsbody.” Had to look that up. […]
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