Outsmart, the trade body for the Out of Home (OOH) industry, has announced that the total revenue reported across all Out of Home advertising for 2016 is £1.1 billion. The quarter September to December generated £316 million, up by 2% year on year and the highest quarterly total ever recorded. […]
OOH is the fastest growing traditional media in the US. OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. […]
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The oOh! Media Ltd (ASX: OML) share price got a wriggle on this morning after the company revealed its financial results for the year ending December 31 2016. Below is a summary of the results for the year. […]
Ooh Media could drive its reliance on digital to as high as 60% or more after hitting its target of 45% nearly two years ahead of schedule, said CEO Brendon Cook. […]
OOH is moving from a static medium to one that targets the consumer based on their location, says MD Posterscope South Africa, Bruce Burgess. Location is the common currency, adds Nic Halas, Head of Futures for Posterscope UK. “It is a key thread and has been called the marketing vital frontier by Forbes. […]
oOh! media has delivered shareholders a 17 per cent growth in profit and a jump in annual dividends as spending on out of home advertising increases. The company will pay a final dividend on of 14 cents per share, up from 9.5 cents per share for 2015. […]
Outdoor and digital advertising group oOh!Media has lifted full-year net profit 17.4 per cent to $21.6 million, boosted by a trio of acquisitions and the continued rollout of its digital billboards. Revenue for the 12 months to December 31 rose 20.1 per cent, with underlying earnings up 27 per cent at $73.5 million, at the upper end of guidance issued in December. […]
Exterion Media – the UK-based out-of-home (OOH) advertising outfit with some of the most lucrative contracts in Europe – is up for sale, with its US-based owners Platinum Equity reportedly asking for up to $1bn, according to reports. […]
With 75% of UK inhabitants now smartphone users, mobile technology has transformed DOOH into a point-of-sale medium that offers exceptional coverage; brands can now reach 98% of the adult population and drive it online with promo codes, creative calls-to-action and apps from anywhere, and at any time. […]
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter technology. […]
“This campaign was undoubtedly the best example of how Out of Home (OOH) is being used to its full potential by smart advertisers, engaging audiences across multiple OOH platforms, complemented by mobile, to create an interactive experience that immerse audiences,” said Charmaine Moldrich CEO, OMA. […]
oOh!’s “Porsche Recognition Campaign”, that displayed dynamic creative when a Porsche car passed by a roadside digital billboard at Melbourne Airport, was named among the best in the world in the airport advertising industry by winning the Best Digital Airport Advertising Campaign. oOh! […]
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]
