How OOH propels marketing beyond Millennials to the Future — Gen Z (Media Village)
For Gen Z, OOH promises to become a point of ignition and amplification, providing interactive and engaging brand experiences on the fly. Snapping a picture of a creative billboard and sharing it across social platforms is a lucrative form of organic advertising. Interestingly, or maybe naturally, tech companies and social platforms are some of OOH's biggest spenders. […]
Tue, Feb 14, 2017 at 6:38 PM