Developed with agency Posterscope USA, the campaign uses Liveposter, Posterscope’s dynamic creative platform, to trigger one of 32 unique and specific creative messages across Penn Station's Link NYC screens. […]
[…]
[…]
[…]
New figures show that sector growth accelerated further in the final quarter to smash the milestone and finish on more than $103 million, representing impressive full year growth of 28%. […]
Petrova said: GDP is projected to grow between 1% and 2% in the next year, and, with our recession coming to an end, there is great deal of potential in the Russian market.” As an example, she cited the growing DOOH and digital signage market throughout Moscow and St Petersburg, where over 15,000 out-of-home advertising structures generated approximately €190 million in 2016. […]
Using audience recognition technology, Ocean’s digital screens will serve specifically tailored messages whenever groups of young adult females or adult females are within the vicinity of the screens which are located in nine UK cities. […]
44% of planners said they had recommended media plans that combine DPB/DOOH and mobile over the prior 12 months. […]
A perfect storm of declining profits, adblockers and banner blindness, has seeded digital out-of-home (OOH) as one of the marketing channels that are experiencing consistent growth. Digital OOH is booming, signalling a broader shift away from traditional advertising formats into newer, more innovative channels that inspire creativity. […]
The music industry has changed irrevocably over the past decade, much like Out of Home, both tied to developments in technology & digitisation. The ability of digital out of home (DOOH) to deliver real-time dynamic communication & its natural partnership with social media & mobile has heightened the relevance for both the record labels and the consumer. […]
In this emerging advertising landscape, out-of-home media can capitalize and drive forward the growing trend of localizing advertisements for specific communities. People spend 70% of their time out of home, and I’d argue that protestors and rally-goers spend even more. This provides an opportunity for brands to align with causes that are important to their customer base. […]
For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months shot well past the 50% mark. Last year's figure was just slightly over 50%. At the same time, the outlook for future DPB/DOOH spending growth is bright, with 94% of planners saying they will be spending the same or more over the next three years. […]
Even more encouraging were the comments highlighting the rising effectiveness of “other mass media” which showed that the effect of adding OOH on “very large business effects”, i.e., profitability, has virtually doubled since 2014 compared to their preceding studies (27% versus 14%). […]
KineticX will work with early to mid-stage startups and will focus primarily on those with relevance to contextual marketing, digital screen technology, deep learning, AI, hyper-local technology, projections and holograms, and the Internet of Things. The division will support start-ups by building revenue-generating relationships with established brands. […]
[…]
