Raw Feed & Search

Concerns erupt over APN-Ooh! merger (AdNews)

Supporters of the consolidation say it will stimulate healthy competition between outdoor and larger media channels in the market. Those against it argue it would completely monopolise the out of home industry. Other OOH companies in particular have reservations about the way the merger will distort the industry and have a negative impact on digital inventory. […]

adnews.com.au
Tue, Apr 4, 2017 at 6:14 PM

Permalink

Ooh!Media dismisses ‘incorrect’ saturation claims on merger with APN Outdoor (AdNews)

Ooh!Media has dismissed claims that its merger with APN Outdoor will saturate the regional market. The comments follow an AdNews article which highlighted a divide of opinion surrounding the deal. CEO of billboard and signage company Goa, Chris Tyquin, previously argued the merger would give the combined company “65-75% of the inventory in Queensland”. […]

adnews.com.au
Tue, Apr 4, 2017 at 6:11 PM

Permalink

New MD Dave King is transforming Exterion into a data-led digital OOH company (CityAM)

Last year Exterion beat JCDecaux to bag the largest outdoor advertising contract in the world – the TfL London Underground – worth an estimated £1.1bn. After a series of successes, Exterion is changing the way it operates to accommodate digital change. “We have the vision of being a digital media company powered by data,” says King. […]

Mon, Apr 3, 2017 at 8:00 PM

Permalink

5 Reasons OOH is a great way to reach Millennials in South Africa (Media Update)

The best example is Coke's campaign launched in March 2016. This integrated DOOH and social media to put the spotlight on their consumers. Viewers could tweet their name with #cokemyname to a vast digital billboard in Times Square, which then displayed both their name and a fun fact about it. […]

mediaupdate.co.za
Mon, Apr 3, 2017 at 6:36 PM

Permalink

Samsung’s DOOH Campaign in Time Square for Galaxy S8’s Debut (Samsung)

The Galaxy S8 and S8+ have finally arrived. To celebrate its latest flagship’s big debut, on March 29, Samsung illuminated New York City’s Times Square with immersive displays reflective of the powerful visual experiences the device’s Infinity Display provides. You can see the Galaxy S8’s immersive signage for yourself in the photos below. […]

news.samsung.com
Mon, Apr 3, 2017 at 6:23 PM

Permalink

Forrest Media launch network of full motion DOOH in Northern hotspots (Pioneering OOH)

The Network spans across 3 vital northern cities; Glasgow, Edinburgh and Manchester, with a total of over 2 million fortnightly impacts, enabling advertisers to take advantage of full motion digital out-of-home. […]

pioneeringooh.com
Mon, Apr 3, 2017 at 7:39 AM

Permalink

UK: Taxi! Bitposter signs three new deals to automate OOH moving media (Mediatel)

Bitposter has announced partnerships with taxi-based out-of-home media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media. Along with its existing partnership with Exterion, which currently trades advertising across the TfL network and UK buses, Bitposter now offers the largest marketplace of moving media owners in the UK. […]

mediatel.co.uk
Sun, Apr 2, 2017 at 6:23 PM

Permalink

OAAA: How Mobile and Location-Based Advertising are Reinventing OOH

At first glance, it might be hard to see the link between out of home (OOH) advertising and mobile. One is static, while the other’s always moving. One has been around for hundreds of years, while the other is a modern invention. […]

thoughtleadership.oaaa.org
Sun, Apr 2, 2017 at 6:22 PM

Permalink

The evolution of out-of-home advertising and what needs to be done to deliver programmatic OOH buying (EcxchangeWire)

Historically, out-of-home (OOH) has been categorised as ‘traditional media’ – driven by upfront trading deals that required campaigns to be booked months in advance. However, the changes brought by data and technology to other media have not side-stepped OOH. […]

exchangewire.com
Thu, Mar 30, 2017 at 11:07 PM

Permalink

OOH ad industry opinion divided over APN-Ooh! merger (AdNews)

With just over a month before a decision is made by the Australia Competition and Consumer Commission (ACCC), some are questioning whether the merger of APN Outdoor and Ooh!Media should go ahead. Supporters of the consolidation say it will stimulate healthy competition between outdoor and larger media channels in the market. […]

adnews.com.au
Thu, Mar 30, 2017 at 11:05 PM

Permalink

Adshel to automate OOH ad workflow in Australia through new tech partnership (BandT)

From April 2017, agency and in-house trading desks will have access to Adshel’s digital panel inventory in Australia, with transactions facilitated through the Guaranteed Orders interface. […]

bandt.com.au
Wed, Mar 29, 2017 at 5:25 PM

Permalink

Largest US digital OOH gas pump network debuts at 100 premium Los Angeles & Orange County locations (PRNewswire)

As the nation's #1 drive market, Los Angeles-area consumers visit gas pumps more than most other drivers, providing the ideal audience for promoting products and services. AllOver Media® (AOM), the largest alternative out-of-home advertising platform in the United States, today unveiled the company's new digital gas pump network available in Los Angeles and Orange counties. […]

prnewswire.com
Wed, Mar 29, 2017 at 5:10 PM

Permalink

In-store supermarket DOOH media operator Adcorp Media joins Digital Place Based Advertising Association

Adcorp Media Group offers brands targeted, in-store supermarket media as well as graphic, digital and web design, has joined the rapidly growing trade marketing association. […]

dp-aa.org
Wed, Mar 29, 2017 at 4:57 PM

Permalink

JCDecaux launches global road safety OOH campaign (AdNews)

Australia will be one of 70 countries to display JCDecaux's latest out-of-home (OOH) road-safety campaign. Partnering with the Federation Internationale de I'Automobile (FIA) in Paris, the 'Sign up, stay safe, save lives' campaign is a response to the 3500 deaths each day from car accidents worldwide. […]

adnews.com.au
Wed, Mar 29, 2017 at 7:24 AM

Permalink

Street Fight: Geopath Taps Tech from Citilabs for OOH Audience Location Measurement

Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers. […]

streetfightmag.com
Tue, Mar 28, 2017 at 5:20 PM

Permalink