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The program allows brands and agencies to execute targeted, dynamic and contextualised advertising campaigns across JCDecaux's programmatic-enabled airports through the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it’s already available. […]
Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, whatpossibilities does DOOH hold for marketers? And what brands are knocking it out of the park? […]
A panel of expert judges will assess the entries in front of a live audience. Ahead of the event, NDA caught with up the judges to get a feel for their personal take on the market for programmatic DOOH in 2024. Here, Alice Miller, Head of Programmatic & Display at Manning Gottlieb OMD (MG OMD) shares her thoughts… What do you see as the primary benefits of programmatic activation in OOH? […]
by Antonia Hamberger. The DooH provider Framen receives fresh financing from Axel Springer. The publishing group acquired the majority of shares in the Berlin start-up in 2020 and thus entered the DooH market. Framen now programmatically markets DooH and CTV inventory in more than 24 countries in Europe and beyond. […]
Established more than 20 years ago, Anić Outdoor currently operates 15 digital sites with a view to rolling out 20 new digital screens across 2024 and 2025. […]
Mark Bracey, Co - Founder & CCO at DoohClick AB & founder Portfolio Media . One ISE commentator suggested that CMS platforms are “all variations on the same thing.” Really? […]
By Laurie Sullivan. Video watched out-of-home (OOH) comprises more than one-third of programmatic OOH spend on video-enabled screens. Programmatic OOH SSP Place Exchange expects more investment in video as advertisers increase their use of short-form vertical video content from social campaigns on larger screens. […]
Full-Year 2023 revenue: 2023 adjusted revenue up +7.6% to €3,570.0 million 2023 adjusted organic revenue up +8.7% Fourth quarter 2023 adjusted revenue up +9.4% to €1,130.0 million Fourth quarter 2023 adjusted organic revenue up +10.3% Paris, January 25th, 2024 – outdoor advertising company JCDecaux SE (Euronext Paris: DEC), has reported its revenue for the full-year 2023. […]
Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, London and the South East, the Midlands and the North West. […]
Kayla Caticchio. Boehringer Ingelheim, a leading global pharmaceutical company, wanted to boost awareness and sales for its new pet antiparasitic product under the Frontpro brand, Frontpro Antiparasitic. Looking to promote the product and drive in-store traffic to retail stockists, the brand launched a programmatic digital out-of-home (pDOOH) campaign across key cities in Spain. […]
The Mediahuis-owned Sunday World has become the first advertiser to harness the power of large format programmatic OOH in a partnership with Talon and Havas Media. A media first for the OOH industry, the campaign is complemented by an additional brand awareness piece strategically placed around the point of purchase. […]
Juliana Lai. Integrating programmatic DOOH into your omnichannel campaign remains a challenging process for many advertisers. You often have to work with multiple demand-side platforms (DSPs) for the different ad mediums or even call a media owner to secure DOOH inventory. […]
Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand. Up Media is planning to expand and deploy screens in elevators in the ASEAN region's shopping malls, residences and office buildings. […]
The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]
