Moving Walls, a world-renowned AdTech & MediaTech company that specializes in innovative out-of-home (OOH) media solutions has launched an open-source sustainability guide for the Out-Of-Home (OOH) advertising industry. […]
JCDecaux Play+ offers advertisers real-time DOOH buying, enabling instant campaign adjustments and data-driven optimisation for maximum impact. Designed to advance digital advertising in the Middle East, this solution gives advertisers a high-impact platform to reach global audiences. […]
The Smart Delivery Box integrates advanced technology into everyday delivery operations, creating a scalable and impactful medium that helps brands build credibility and make a bigger impact in high-traffic urban areas. “We’re bridging the gap between digital and outdoor advertising, providing a mobile solution that adapts to the rhythm of the city. […]
Adam Garrity, head of global OOH at dentsu, explains why automation is the solution. If you’ve ever bought out-of-home (OOH) ads, you’ll know how time-consuming it can be – briefings, rate negotiations, booking confirmations, artwork reviews and measurement discussions, often with multiple media owners. A last-minute budget, timing, or geography change can mean another round of calls. […]
Billboard Insider’s take: The easiest way to create value in an out of home acquisition is to buy undersold billboards and to a better job selling. The next easiest way to create value is to buy at a good price during a recession or downturn and to be patient. It’s very very hard to create much value by cutting expenses because there aren’t too many expenses to cut. […]
By Mike Hershey, EVP, Government Affairs. Where this lands at the end of the 30-day pause, and beyond, is unknown. Equally uncertain is how countries will respond to the steel and aluminum tariffs. […]
What does your company do? Dise develops and delivers the leading IXM platform through a global partner community, enabling brands and retailers to manage customer experiences by seamlessly bridging the online and in-store customer journey through digital touchpoints. \What’s next for your company/the industry? […]
Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From E Ink displays to AI-driven automation and cutting-edge LED screen technology, ISE 2025 made one thing clear—the tech is evolving fast, but content remains king. 1. […]
By Amy Houston, Senior Reporter. We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able to mess with their logos, plus effectiveness experts give their verdict. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns. […]
Countless companies have tried sticking a screen above things in public spaces, thinking – or more appropriately hoping – that the scenario and dynamics were something that would interest brand advertisers. I won’t say it never worked, but there’s a lot of roadkill. […]
by Florian Rotberg. From 8 a.m. on Thursday morning until the end of the trade fair on Friday, the teams (3-5 students each) from 50 countries had to develop innovations related to ProAV and digital signage. […]
Limited Space is the first UK retail and leisure OOH media owner to install Data Jam’s 'Jam Boxes' in its Digital Out-Of-Home (DOOH) inventory - at 19 shopping centre locations. […]
Dan Ferrisi. IPMX is an open-standard protocol for interoperable AV-over-IP. The protocol builds on SMPTE ST 2110, which has been successfully used in live TV broadcasts. […]
Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies? In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state. Me and my sales guy went to see all the agencies listed, we thought it would take 2 days to work the list. […]
EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s clients. […]
