Thursday, June 30, 2022

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Thursday, June 23 Thu, Jun 23

Samsung, Smartify offer to install DOOH ad screens for free in store windows, in exchange for ad revenue share (Billboard Insider)

The program enables any business with store windows – from bodegas to liquor stores to gyms –to immediately start realizing an incremental and recurring revenue stream from digital advertising – at no cost to them and with no management time required The program, which is being conducted in partnership with Samsung C&T, a global construction and engineering company and the parent company of the Samsung Corporation, provides small businesses with installation of 55” Samsung digital screens at no cost which integrate into both the Samsung Ads mediation layer and Vistar Media programmatic platform for immediate revenue generation. […]
Thu, Jun 23 at 6:04 PM

AdQuick launches a self-service tool for advertisers to measure the effectiveness of their DOOH campaigns (Yahoo Finance)

In the AdQuick Analytics Cloud, users can take advantage of a free, self-service tool that automatically recommends the best analytics approach based on a few inputs. Users can also receive attribution and other metrics in two easy formats: the first being a custom, user-friendly dashboard with actionable metrics visualizations. […]
Thu, Jun 23 at 12:10 AM

Wednesday, June 22 Wed, Jun 22

Colombian robot delivery startup is coming to Peru to launch OOH advertising on autonomous robots (Peru Reports)

Kiwibot’s first pilot of semi-autonomous robots for advertising in LATAM will take place in Lima, Peru at the end of June 2022. The pilot will take place at the Jockey Plaza shopping mall in Lima. The Kiwibots will promote brands and interact with customers to transform the customer experience, increase sales, and lead the future of smart retail, the company says. […]
Wed, Jun 22 at 7:32 PM

Stroer shareholder meeting approves focus on digitization of its OOH advertising assets (Market Screener)

Christian Schmalzl, Co-CEO of Ströer said: ... out-of-home advertising is at the start of a growth cycle of at least ten years that is being driven by the ongoing, accelerated digitalization of advertising spaces. This is particularly evident from the fact that digital out-of-home advertising business has doubled over the past two quarters, despite a certain amount of fallout from the pandemic. […]
Wed, Jun 22 at 7:31 PM

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