Thursday, April 16, 2026

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Tuesday, April 7 Tue, Apr 7

What does the next phase of OOH’s evolution look like in Australia (AdNews)

Jacqueline Ingram, WPP Media National Head of Client Development, Advanced DOOH. Digitisation defined the last major phase of OOH’s growth, transforming the channel’s scale, flexibility and creative potential. Measurement has been the industry’s more recent focus, with MOVE playing a critical role in helping advertisers better understand audiences and evaluate impact. […]

adnews.com.au
Tue, Apr 7 at 10:32 PM

Mood Media-owned integration platform In-Store Marketplace says it can resolve the industry’s measurement problem (PRNewswire)

In-Store Marketplace (ISM), the retail industry's first centralized platform for digital in-store media integration, today released new research, conducted in partnership with Catalyst Media Consulting, that highlights a critical gap in how in-store media is evaluated across stakeholders, and introduces a path forward rooted in alignment and product movement. […]

prnewswire.com
Tue, Apr 7 at 8:21 PM

A landlord can’t prevent you from removing a billboard and then claim the sign is theirs because you haven’t removed it (Billboard Insider)

That’s the lesson of Clear Channel Outdoor vs Karkif I . A lease which says two different things (the sign must be removed by the lease termination date and also the sign must be removed within 5 days after the lease termination date) is a lawsuit waiting to happen. Make sure your lease is consistent. […]

billboardinsider.com
Tue, Apr 7 at 6:18 PM

Monday, April 6 Mon, Apr 6

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