Raw Feed & Search

Media buyers want to change the perception of programmatic DOOH as “non-premium” inventory (BandT)

By Arvind Hickman. GroupM Nexus head of advance DOOH, James Lambert: “There’s always been that perception around non-premium inventory, and while I personally believe that all out of home screens are amazing, we are now seeing more and more of them become accessible, which is outstanding for advertisers.” GroupM ditched the term ‘programmatic’ and replaced it with advanced digital. […]

bandt.com.au
Mon, Apr 15 at 11:55 AM

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Oversupply of display products, falling prices, AI and other trends in digital signage (Commercial Integrator)

Author: Amala Reddie. Commercial Integrator’s annual Deep Dive report delves into the different rising trends and technologies affecting integrators’ overall business. […]

commercialintegrator.com
Mon, Apr 15 at 11:52 AM

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The rise of retail media causes the need for custom creative for in-store screens (Mumbrella)

by HUGH CAMERON AND PETER SMYTH. Retail media is now facing its own creative coming of age, and marketers are on notice. Taking a TV commercial and running it on in-store screens misses this relatively new medium’s opportunity and engagement model. […]

mumbrella.com.au
Mon, Apr 15 at 11:24 AM

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OOH ad sales: How to plan for Q3, 2024 – elections, back to school, weddings, upsell (Billboard Insider)

Kevin Gephart. Now is the time to prospect for the third quarter of 2024 to pursue, sell, and post by 3Q. […]

billboardinsider.com
Mon, Apr 15 at 10:37 AM

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Absen’s Commitment to Integrator Investment

Deploying an LED wall marks the beginning of a 10-year technology relationship. It’s critical to find a vendor that’s invested in your continuing success. The post Absen’s Commitment to Integrator Investment appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 15 at 10:30 AM

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Resideo Set to Acquire Snap One for $1.4B

The deal will expands integrators' access to exclusive products, vast supplier networks and omni-channel reach. The post Resideo Set to Acquire Snap One for $1.4B appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 15 at 10:24 AM

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British Sign Language Displays Added To Digital Signage Mix At Scotland’s Busiest Rail Stations (16:9)

Mass transport environments have long used digital signage technology to relay important travel information to people rushing to catch planes, trains and buses, but ... […]

sixteen-nine.net
Mon, Apr 15 at 10:19 AM

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Now Sports Teams, Not Just Movies And Kids’ Shows, Are Inspiring Theme Park Development

Digital signage and pro AV companies are always looking out for emerging sectors and the opportunities they might present, which is I why I ... […]

sixteen-nine.net
Mon, Apr 15 at 9:37 AM

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Marshall Cameras Elevate Hybrid Courtroom Experiences

S&L Integrated Systems transforms courtrooms in Georgia with Marshall's CV503, CV504, & CV-355-10X cameras for hybrid legal proceedings. The post Marshall Cameras Elevate Hybrid Courtroom Experiences appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 15 at 9:05 AM

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How to maximize your travel and tourism campaign with billboard and out-of-home advertising (Broadsign)

Kayla Caticchio. Real-world OOH ads can capture consumers’ attention and guide them toward taking action online, like visiting a company’s website or social media pages, reaching out to a travel advisor, or making reservations through a third-party platform. […]

broadsign.com · Promoted content
Mon, Apr 15 at 9:01 AM

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Neoti At NAB Touting What It Calls First LED Display To Be PANTONE Validated (16:9)

Indiana-based display manufacturer Neoti is at the big National Association of Broadcasters trade show in Las Vegas this week showing off what it says ... […]

sixteen-nine.net
Mon, Apr 15 at 8:58 AM

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Simplify Your DVLED Installations with the Gen 2 Series Universal dvLED Mounting System

Redesigned for Every DVLED Display in Any Application The post Simplify Your DVLED Installations with the Gen 2 Series Universal dvLED Mounting System appeared first on Commercial Integrator. […]

commercialintegrator.com
Mon, Apr 15 at 8:00 AM

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Registration Now Open For June 13th Digital Signage Industry Mixer At InfoComm (16:9)

Registration is now open for the big digital signage industry mixer set for June 13th in Las Vegas, during the giant InfoComm pro AV ... […]

sixteen-nine.net
Mon, Apr 15 at 12:10 AM

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World Out-of-Home Organisation opens nominations for 15 Future Leaders delegates to attend the Hong Kong Global Congress June 5-7, 2024

The World Out of Home Organization is presenting its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. […]

Mon, Apr 15 at 12:10 AM

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OMA reports a 9.26% increase on Australian OOH net media revenue for Q1, 2024 (Mumbrella)

by Lauren Mcnamara. The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023. Digital OOH revenue accounted for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year. […]

mumbrella.com.au
Sun, Apr 14 at 12:59 PM

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