by Florian Rotberg. According to the market outlook presented by invidis at the conference, the Indian digital signage market is expected to approach USD 1 billion in annual volume by 2026, representing roughly 20% of the total EMEA market opportunity. Growth continues to outpace global averages by a wide margin. […]
Appointment comes amid rapid global OOH growth, accelerating digital transformation and the international expansion of UAE-headquartered media platforms Abu Dhabi, UAE – 29 September 2026: Jawad Hassan, Head of the Media and Communications Vertical at Abu Dhabi-based 2PointZero Group and Chairman and Managing Director of Multiply Media Group (MMG), has joined the Board of Directors of DPAA, the global trade marketing association driving the growth and digitisation of out-of-home (OOH) advertising. […]
by Florian Rotberg. At LedX in Gujarat, Extreme Media is betting that India's rise as an electronics powerhouse will reshape the future of global display manufacturing. If you asked me where the world’s most advanced LED factory is located, I would probably have answered Shenzhen. […]
by Florian Rotberg. With its decision to simplify and consolidate its portfolio, Vertiseit is doing something many software companies struggle to achieve: creating clarity. Following the acquisition, Vertiseit is refining its brand architecture to support growth across both direct enterprise customers and its global partner ecosystem. […]
Kevin Gephart. As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to get what you want out of a renewal. […]
Terry Clark, Publisher at 365 Retail. The American billboard advertising market operates on its own rules of scale and regulation. To succeed, European advertisers must unlearn European market preferences and craft campaigns for the American consumer. […]
By Ansa Leighton-Buys, Dentsu. As retail media grows, advertisers are asking tougher questions about what success really looks like and demanding the evidence behind it. The issue is that different retailer networks use different attribution windows. […]
by Florian Rotberg: CEO Jeff Stoebner and CRO Don Mastro explain why APAC was the missing piece, how they plan to expand further into Latin America and MENA, and why specialised AV expertise remains a powerful advantage against global IT giants. […]
By William Bergman. By William Bergman. The research becomes particularly interesting when the advertising contains information a consumer can act on immediately. […]
Effective mobile billboard advertising creative starts with one clear message, high contrast, bold typography, and a recognizable brand cue. From there, teams can choose motion, 3D, experiential elements, or a direct response tool such as a QR code. The choice depends on the campaign goal, audience, route, and viewing conditions. […]
by John Berkovich. […]
by Florian Rotberg. Following the Scala acquisition in May, Dise and Scala will now operate under a single global brand, creating one of the industry's largest digital signage software organizations. Just four months after acquiring digital signage software pioneer Scala, Swedish software group Vertiseit is taking the next step in its integration strategy. […]
by Florian Rotberg. Following Scala's separation into the Vertiseit group, Stratacache Asia-Pacific is emphasizing continuity. Led by Managing Director Manish Kumar, the Singapore-based business continues to focus on delivering end-to-end digital experience solutions across the region. […]
Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard: Buice had to accept some conditions from the city and his landlord to get this sign. In the late ’70s, early ’80s, this used to be a gas station, and there were two steel poles on the other side of where my pole sits. […]
Following IAB Europe’s In-Store Measurement Workshop on 1st July 2026, the proposed framework sets out a more consistent approach to measuring in-store Retail Media, while recognising differences in technology and measurement maturity across retailers. […]
