Saturday, January 28, 2023

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Wednesday, January 25 Wed, Jan 25

Women of Digital Signage organization is acquired by non-profit Women of AV/IT (WAVIT)

Anaheim, CA – January 25, 2023 – Women of AV/IT (WAVIT), a non-profit designed to empower women, has acquired Women of Digital Signage, a women’s organization dedicated to promoting networking, mentoring, and personal growth. Women of Digital Signage will now be a sub-group of WAVIT to allow its members to continue to grow their network in the world of digital signage and beyond. […]

BAM Marketing
Wed, Jan 25 at 8:01 AM

Tuesday, January 24 Tue, Jan 24

UK’s out-of-home ad audience research organisation Route added three new metrics to its audience report for Q4 of 2022 (ResearchLive)

Route’s research, published quarterly, measures out-of-home advertising in public spaces. The new metrics are: contemporisation of data to reflect current volumes; behavioural data to better understand traffic in retail environments; and visual data to update how likely people are to see out-of-home media. […]
Tue, Jan 24 at 10:22 PM

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