Monday, July 26, 2021

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How OOH Can be the Perfect Compliment to Event Marketing Campaigns: Interview with Casetext’s Faith Storey (AdQuick)

With vaccinations climbing and mask mandates lifting, event marketing is poised for a strong return in Q3 and Q4. In fact, 82% of professional event planners surveyed report that they will hold live meetings this year, according to Northstar Meeting Group data from May 2021. Out-of-home advertising is the perfect compliment to your event marketing campaigns. […]

adquick.com
Wed, Jul 21 at 2:00 PM

That Vast LED Halo Screen At LA’s New NFL Venue Now Dubbed The Infinity Screen by Samsung

It seems like a lot of the big LED score and replay boards at pro sports venues have a label on the bottom or in a corner indicating the manufacturer, but that’s about it. Samsung, on the other hand, has worked out some form of agreement or arrangement to call the huge halo screen at the shiny new SoFi Stadium in Los Angeles “The Infinity Screen by Samsung. […]

sixteen-nine.net
Wed, Jul 21 at 1:13 PM

Place Exchange Closes $20 Million in Venture Funding for Programmatic Out of Home Advertising (DPAA)

Series A Round Co-led by Revolution Ventures and Tribe Capital, completing the spinout of Place Exchange into a separate independent entity.   NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. […]

dpaaglobal.com
Wed, Jul 21 at 1:00 PM

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