Thursday, October 17, 2019

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Tuesday, October 15 Tue, Oct 15

Daniel Fleischer: Blip Billboards democratizes out-of-home buying (Billboard Insider)

What struck me about Blip is virtually all of the demand that they’ve generated over the past two years is exclusively from small businesses. It’s not worth the time of the out of home sales person to go after a dry cleaning business that’s only going to spend a couple hundred bucks a month. There’s this minimum threshold which the out of home industry does not sell to. […]
Tue, Oct 15 at 12:35 PM

JCDecaux uses facial recognition technology in DOOH campaign (Wide Format Online)

A digital outdoor advertising panel on Sydney’s George Street is using face-tracking technology to assess consumers’ facial reactions before dispensing vouchers for a free yoghurt smoothie in a store nearby. “The panel feeds image data from a camera to a machine-learning algorithm that is trained to detect face orientation and estimate the user’s emotion. […]
Tue, Oct 15 at 12:20 PM

Monday, October 14 Mon, Oct 14

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