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DOOH advertising is projected to account for around 49% of India’s OOH revenue by 2030, up from 34.5% in 2025 (Everything Experiential)

According to PwC’s Global Entertainment & Media Outlook 2026–30: India perspective, DOOH revenue is projected to grow from US$193 million in 2025 to US$318.5 million by 2030. In comparison, physical OOH revenue is expected to decline from US$365.9 million to US$326.3 million during the same period. […]

everythingexperiential.com
Mon, Aug 31 at 11:17 PM

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A breakthrough by Geniatech allows e-paper displays update content without flashing the entire screens (Good e-Reader)

Michael Kozlowsk, editor-in-chief:  Geniatech has achieved a breakthrough in full-color e-paper interaction by enabling dynamic special-effect transitions during partial refreshes—a capability previously unavailable in commercial e-paper displays. In practical terms, this advancement means an e-paper display can now update content without flashing the entire screen. […]

goodereader.com
Mon, Aug 31 at 11:09 PM

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Ace Hardware media arm unveils measurement, audience features (MediaPost)

by Laurie Sullivan: RedVest Media, Ace Hardware's retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 upfront. […]

mediapost.com
Mon, Aug 31 at 11:01 PM

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Dayton-based Stratacache confirms the sale of its in-store media division to Israeli company (Dayton Daily News)

Thomas Gnau - Staff Writer. Dayton retail technology company Stratacache has sold its PRN division to an Israeli company, Perion Network. Chris Riegel, Stratacache founder and chief executive, confirmed the sale in a text message Monday, Aug. […]

daytondailynews.com
Mon, Aug 31 at 10:56 PM

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Econocom, M-Cube and Trison France lead the digital signage tech market in France (Invidis)

Together, they combine international reach with extensive experience delivering digital signage projects for enterprise and retail customers throughout France. Among the companies to watch, Cenareo and Lumapps (Comeen) continue to strengthen their positions with cloud-based workplace communication and digital signage platforms, reflecting France’s strong software development ecosystem. […]

invidis.com
Mon, Aug 31 at 10:52 PM

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Four private lenders who can help grow your OOH ad business (Billboard Insider)

Billboard Loans; Stark Capital Solutions; Verde Outdoor Capital; YESCO Financial Solutions. Billboard Loans provided a $150,000 revolving line of credit financing for this executive in five days. Five days. […]

billboardinsider.com
Mon, Aug 31 at 10:47 PM

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Sao Paolo initiative aimed at transforming urban OOH media into a source of funding for heritage restoration, public space improvements, and new economic opportunities (Roastbrief)

Boulevard São João is a new initiative in downtown São Paulo where participating companies and partners are putting into practice a concept that aims to go far beyond traditional out-of-home (OOH) advertising: regenerative media. […]

roastbrief.us
Mon, Aug 31 at 12:10 AM

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How AI picks the shortlist for Pro AV brands, and how to get on that list (Commercial Integrator)

Beth Warren, global consultancy partner of Re-Sauce. When a buyer asks an LLM for the best integrator or platform, your website homepage is only one signal among many. The model largely averages what others already say about you. […]

commercialintegrator.com
Sun, Aug 30 at 11:15 PM

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Programmatic buying should not make you discount your premium DOOH inventory (Linkedin)

Dhruv M. Trivedi, Chief Commercial Officer | Ryarc. The screen was always the asset. […]

linkedin.com · Promoted content
Sun, Aug 30 at 8:05 PM

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What is proof of play in DOOH advertising

Proof of Play in DOOH Advertising sounds like the sort of phrase invented specifically to make a perfectly normal marketing meeting last another 25 minutes. Luckily, the idea behind it is much simpler. Did the advert actually play? […]

la-trading.co.uk
Sun, Aug 30 at 7:58 PM

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Expert explains (again) that audience measurement is required for OOH media to be trusted (Media4Growth)

Michael Steinberg, strategic advisor. As the industry works toward common audience measurement standards, several misconceptions continue to slow progress. The first is that a common measurement currency requires every market to adopt the same technology or methodology. […]

media4growth.com
Sun, Aug 30 at 7:55 PM

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After 8 years in business, JCDecaux’s programmatic DOOH SSP platform VIOOH is still losing money: full year 2025 report (Kevin Shute via Linkedin)

Kevin Shute, Founder, Rainmaker Media. 2025 Full Year Accounts for VIOOH the global digital out-of-home (DOOH) supply-side platform (SSP) ,where JCDecaux now holds a 97.9% controlling stake, just filed. The highlights; *Revenue +21%, from £24.6m to £29.7m *Operating loss -£1.695m from -£1.324m -28%. […]

linkedin.com
Sun, Aug 30 at 7:52 PM

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Lamar buys static and digital OOH assets from Huntington Billboards in Florida (Billboard Insider)

The transaction included 48 existing advertising displays, consisting of 42 static displays and 6 digital displays, along with 8 additional displays currently under development. The assets are located across multiple Florida markets, including Panama City Beach, DeFuniak Springs, Ocala, and Orlando. Terms of the transaction were not disclosed. […]

billboardinsider.com
Sun, Aug 30 at 7:45 PM

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The role of constructive notice and inquiry notice in California billboard leases (Billboard Insider)

By Richard Hamlin and Marnie Cody, Hamlin|Cody Law Firm. Constructive notice can become important when property subject to a billboard lease is sold, refinanced, or otherwise transferred. The issue is not limited to whether a new owner personally reviewed the lease. […]

billboardinsider.com
Fri, Aug 28 at 12:17 AM

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CEDIA Expo 2026 returns to Denver September 1-4 with 300-plus brands for its 36th annual show (Commercial Integrator)

CEDIA Expo 2026 is the annual event for residential systems integration professionals. This year’s edition marks its 36th year. The show brings together thousands of integrators, business operators, consultants, architects and designers, media and analysts across the smart home industry. […]

commercialintegrator.com · Promoted content
Fri, Aug 28 at 12:10 AM

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