Friday, November 27, 2020

Raw Feed & Search

Tuesday, November 24 Tue, Nov 24

London Advertising’s campaign on Ocean Outdoor DOOH screens increased its brand awareness by 50% and web visits by 2,735% (SignLink)

The agency, which also took on five new clients as a result of the campaign, will now work together on a new set of adverts that will run on select Ocean Outdoor sites during November and December. “We are big fans of outdoor for building brand awareness and even bigger fans of Ocean’s digital sites,” London Advertising chief executive Michael Moszynski says. […]
Tue, Nov 24 at 9:58 PM

Another startup puts DOOH ad screens on trucks and other commercial vehicles, calls it ‘disruption’ (PRWeb)

Lots of obscure marketing hype words in this press release, but almost no info about what and how the company does it. [Ed] UZE Mobility is the premier platform for mobile digital out-of-home advertising. The company delivers bespoke ad campaigns through proprietary digital billboards mounted on commercial vehicles and is powered by their AI-driven campaign management software. […]
Tue, Nov 24 at 9:49 PM

Monday, November 23 Mon, Nov 23

JCDecaux sells 50% of its OOH audience measurement and planning platform to oOh!media to create an industry-wide measurement tool (Research Live)

The Calibre platform will be jointly owned by JCDecaux and oOh!media under the terms of the arrangement. JCDecaux developed the platform in 2017 as an OOH planning and measurement tool. It has now been endorsed by New Zealand’s Out of Home Media Association Aotearoa (OOHMAA) as the singular out-of-home audience measurement platform. […]
Mon, Nov 23 at 6:14 PM

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