Monday, May 23, 2022

Raw Feed & Search

Wednesday, May 18 Wed, May 18

Programmatic SSP VIOOH adds 3500 screens of Australian DOOH network Tonic Media to its inventory (ExchangeWire Press Box)

The integration gives Tonic Media Network access to VIOOH’s Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee, and MediaMath. “I’m delighted to be announcing our strategic partnership with Tonic Media,” said Natalia Escribano, chief commercial officer at VIOOH. […]
Wed, May 18 at 12:11 AM

AdQuick pitches its audience-based buying capabilities (AdQuick)

Today, AdQuick is happy to introduce our new audience-based buying feature.  Audience-based buying makes it easy for advertisers to purchase out-of-home (OOH) media based entirely on their target audience – thereby simplifying the process of planning and buying OOH media for brand marketers, ecommerce companies, and any advertisers with place-agnostic media strategies. The best part? […]
Wed, May 18 at 12:10 AM

Tuesday, May 17 Tue, May 17

Out-of-home fights for greater ad share as it cites better value on action taken by consumers (Digiday)

By Michael Bürgi. Just as the TV upfront week kicks off, the out-of-home media’s trade association is out to remind media buyers and marketers of the efficiency and effectiveness of its constituents’ boards and screens on consumers. Whether that will resonate at a time when major TV companies roll out their wares to attract billions of marketer dollars remains to be seen. […]
Tue, May 17 at 6:10 PM

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