Friday, September 18, 2020

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Wednesday, September 16 Wed, Sep 16

16:9: Getting Clemson Orange Right On TV Screens, And Why That Can Matter For Digital Signage

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you have been around digital signage for a while, you have almost certainly heard a discussion at some point about accurate color reproduction on screens, and the problems big brands can have with that. The example used most often is Coca-Cola Red, which is a VERY specific red. […]
Wed, Sep 16 at 12:15 AM

Tuesday, September 15 Tue, Sep 15

AP News: Transit OOH network Vector Media to use StreetMetrics’ real-time location data from vehicles and anonymized mobile devices

The integration will enable Vector to deliver measurement of transit advertising campaigns and attribution insights. Vector and StreetMetrics will use technology that mines real-time location data from vehicles and anonymized mobile devices, to measure the actual reach and impact of campaigns and include insights about the exposed audiences’ demographics and affinities. […]
Tue, Sep 15 at 6:30 PM

Vector Media Enters into Strategic Partnership with StreetMetrics to offer Cutting-Edge Measurement & Attribution Solution

The partnership will provide Vector’s Transit Advertising clients with real time audience measurement, insights & attribution studies   NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. […]
Tue, Sep 15 at 4:37 PM

Healthcare Services Provider Uses FWI’s Platform To Relay Real-Time KPIs To Staffers

Denver’s Four Winds Interactive has a case study up online about the work it is doing with HHS, a big Austin-area services provider in healthcare and other sectors that need things like housekeeping and catering. The company jettisoned its older, legacy CMS software for FWI’s a couple of years ago, and uses the new platform to integrate real-time data and target messaging by location. […]
Tue, Sep 15 at 11:14 AM

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