Raw Feed & Search

Omnichannel advertisers using TAPTAP’s programmatic demand-side platform can now buy DOOH inventory via Broadsign Reach

…s global network of programmatic digital-out-of-ho… · …, launch successful programmatic DOOH campaigns.… · …TAPTAP Digital and Broadsign today rolled out a ne… […]

broadsign.com
Tue, Oct 13, 2020 at 7:28 PM

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TAPTAP Digital Teams with Broadsign to Extend programmatic Omnichannel Offering to Digital-Out-of-Home

…s global network of programmatic digital-out-of-ho… · …, launch successful programmatic DOOH campaigns. b… · …MADRID and MONTREAL — October 13, 2020 — TAPTA… […]

broadsign.com
Tue, Oct 13, 2020 at 5:53 AM

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Verizon Media launches New Zealand’s first programmatic DOOH campaign (StopPress)

…w Zealand’s first programmatic DOOH campaign. … · …rizon Media’s new programmatic DOOH offering whi… · …be introducing this programmatic offering to New Z… · …nd. “Extending programmatic’s powerful offe… · … of data within the programmatic ecosystem so to b… · …strategy. “The programmatic DOOH opportunity … · …Working alongside major retail chain Briscoes Grou… […]

stoppress.co.nz
Tue, Oct 13, 2020 at 12:08 AM

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Global out-of-home agency Evolve OOH to use Hivestack’s programmatic demand-side platform (DSP) to run DOOH campaigns for its clients in EMEA

…ack’s data-driven programmatic platform, to unlo… · …Evolve OOH will use Hivestack’s DSP, allowing fo… […]

hivestack.com
Mon, Oct 12, 2020 at 7:08 PM

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Ex-Samsung Romulus Stoian joins programmatic DOOH tech firm Hivestack; and other recent OOH personnel changes (OOHToday)

Eric Pogue appointed VP of Corporate Strategy & Finance at digital billboard manufacturer Formetco. […]

oohtoday.com
Sat, Oct 10, 2020 at 7:18 PM

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The programmatic future of out-of-home advertising (EMC Outdoor)

…�re still not there programmatic leader Broadsign … · …with DOOH purchased programmatically advertisers c… · …itical piece of the programmatic DOOH puzzle is th… · …by Matthew Noll. programmatic Out of Home is ha… […]

emcoutdoor.com
Thu, Oct 8, 2020 at 11:34 PM

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The programmatic Future of Out of Home has Arrived

…;re still not there programmatic leader Broadsign … · …with DOOH purchased programmatically advertisers c… · …itical piece of the programmatic DOOH puzzle is th… · …s to remember about programmatic Out of Home is th… · … safety. Second, programmatic digital Out of Ho… · …red the same way as programmatic online. This can … · …atershed moment for programmatic Out of Home. It w… · …programmatic Out of Home is having a moment. Like … […]

emcoutdoor.com
Thu, Oct 8, 2020 at 11:02 AM

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What Samsung is Doing to Advance programmatic OOH (Billboard Insider)

…hat by implementing programmatic advertising digit… · …s are you seeing in programmatic out of home? W… · …ut 10 years and now programmatic serve 84% of ever… · …e is served through programmatic. Same with video,… · …at’s done through programmatic…Now digital out… · …s take advantage of programmatic advertising? S… · …ll end users to the programmatic ecosystem. We wen… · …Russell Abdullah, Head of Strategy and Planning -D… […]

billboardinsider.com
Wed, Oct 7, 2020 at 5:55 PM

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How do you justify programmatic DOOH’s premium pricing when everyone is trying to save costs? (Video, 2:46 by OAAA)

Lamar exec Ian Dallimore answers Stephanie Gutnik's questions. […]

youtube.com
Tue, Oct 6, 2020 at 7:35 PM

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The Drum: Executives explain what’s behind the partnership between JCDecaux’s programmatic DOOH platform VIOOH and S4M

…ng platform for the programmatic buying and sellin… · …oadcast medium to a programmatic and dynamic one, … · …Promoted content. Gavin Wilson, the chief reven… […]

thedrum.com
Tue, Oct 6, 2020 at 12:08 AM

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Do OOH operators need to integrate with all programmatic DOOH platforms out there? And other insights from Brodsign’s global panel

…nt opportunities in programmatic DOOH – do publi… · …ss is getting in on programmatic, it’s probably … · …re. The fiction of programmatic being an instant … · …bout the promise of programmatic, it’s often wit… · … that just enabling programmatic access isn’t en… · …Right now, there are several platforms out there o… […]

broadsign.com
Mon, Oct 5, 2020 at 11:22 PM

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Vistar Media to use Adsquare’s audience targeting tech in programmatic DOOH advertising

This partnership expands Vistar’s full suite of data solutions - including 1st-party, behavioural, demographic and weather targeting - providing marketers with flexible solutions to meet their goals. With this partnership, marketers will now be able to apply Adsquare segments to any open exchange or private marketplace (PMP) DOOH campaign. […]

adsquare.com
Tue, Sep 29, 2020 at 6:27 PM

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OUTFRONT CEO says next year’s programmatic OOH spend may double to $360 million (Billboard Insider)

… go for…this year programmatic in the US – out… · …ut of a $60 billion programmatic digital market…… · …Jeremy Male, CEO of OUTFRONT: I’ve been in th… […]

billboardinsider.com
Mon, Sep 28, 2020 at 5:14 PM

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Posterscope will use Signkick’s Trading Bridge software to add programmatic DOOH inventory to its buying platforms

…ook near real-time, programmatic campaigns with an… · …ay to friction-free programmatic trading and unloc… · …This connection enables Posterscope to book near r… […]

signkick.com
Wed, Sep 23, 2020 at 11:29 PM

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AdTech company AdQuick launches a demand-side platform for programmatic DOOH buying (PRNewswire)

AdQuick's DSP offers access to digital OOH screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory. […]

prnewswire.com
Wed, Sep 23, 2020 at 11:28 PM

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