Raw Feed & Search

DPAA to Hold DOOH programmatic Training Course for EMEA on September 15

…ccessfully transact programmatically   NEW Y… · …old a live-via-Zoom programmatic training course f… · … and largest global programmatic consulting firm. … · …Participants in the programmatic training class wi… · …sics and history of programmatic advertising, how … · …ic advertising, how programmatic OOH is similar an… · …m other digital and programmatic media channels, a… · …y platform powering programmatic OOH buying and se… · …; The DPAA-Prohaska programmatic education series … · … on a North America programmatic training technolo… · …of all ad media. As programmatic capabilities cont… · …at the forefront of programmatic training and we a… · …ory and practice of programmatic DOOH. We are prou… · …actions, delivering programmatic capabilities betw… · …-experienced global programmatic firm, with more t… · …ng has trained more programmatic buyers and seller… · …Powered by Prohaska Consulting, regionally customi… […]

dpaaglobal.com
Wed, Sep 2, 2020 at 10:01 AM

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Verizon Media teams with Broadsign to extend programmatic omnichannel offering

…on Media’s global programmatic DOOH footprint, e… · …e Verizon Media’s programmatic demand-side-platf… · …the Broadsign Reach programmatic DOOH supply-side-… · …roadsign’s global programmatic DOOH (pDOOH) inve… · …well as support for programmatic guaranteed deals,… · …e to advertisers’ programmatic omnichannel buys,… · … past year has seen programmatically-available scr… · …, launch successful programmatic DOOH campaigns. … · …Integration expands Verizon Media’s global progr… […]

broadsign.com
Tue, Sep 1, 2020 at 7:30 AM

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Verizon Media advertisers can now easily access programmatic DOOH inventory as part of their omnichannel buys, via Broadsign Reach platform

…Verizon Media’s programmatic demand-side-platfor… · …the Broadsign Reach programmatic DOOH supply-side-… · …roadsign’s global programmatic DOOH (pDOOH) inve… · …well as support for programmatic guaranteed deals,… · …e to advertisers’ programmatic omnichannel buys,… · … past year has seen programmatically-available scr… · …Verizon Media’s programmatic demand-side-platfor… […]

broadsign.com
Tue, Sep 1, 2020 at 12:10 AM

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Shopper Media says there is an increased demand from media buyers for programmatic DOOH campaigns in retail (BandT)

…r Media’s head of programmatic Laura Wall said t… · …insights to offer a programmatic buy that caters t… · … do more with less, programmatic technology offers… · …the introduction of programmatic DOOH brands can n… · …aid Wall. “Our programmatic offering allows c… · … Shopper Media’s programmatic capability automa… · …The introduction of programmatic gives DOOH the sa… · …ositioned to enable programmatic trading across ou… · …Shopper Media’s head of programmatic Laura Wall … […]

bandt.com.au
Tue, Sep 1, 2020 at 12:08 AM

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Shopper Media’s Laura Wall explains how programmatic helps fine-tune DOOH campaigns in retail (Media Week)

… do more with less, programmatic technology offers… · …the introduction of programmatic DOOH brands can n… · …� says Wall. “Our programmatic offering allows c… · … Shopper Media’s programmatic capability automa… · …ositioned to enable programmatic trading across ou… · …At a time when marketers need to do more with less… […]

mediaweek.com.au
Mon, Aug 31, 2020 at 4:47 PM

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Advertisers can now buy Primedia Outdoor’s ad inventory programmatically across Africa via Adform and Broadsign Reach platform (Media Update)

…s Broadsign Reach's programmatic supply-side platf… · … Reach to integrate programmatic DOOH campaigns th… · …e duo has opened up programmatic inventory for dig… · … the first brand to programmatically run a DOOH ca… · …leverage the latest programmatic technology to rea… · …e first to launch a programmatic DOOH campaign in … · …tacy Linden, senior programmatic specialist at Vod… · …s on the move using programmatic advertising," say… · …he first to utilise programmatic DOOH inventory to… · … Broadsign to bring programmatic DOOH opportunitie… · …Primedia Outdoor owns over 15 000 advertising pane… […]

mediaupdate.co.za
Sun, Aug 30, 2020 at 5:20 PM

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Clear Channel Outdoor integrates with programmatic omnichannel video platform Tremor Video (Billboard Insider)

By integrating Tremor Video’s capabilities with RADARConnect®, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they’re ready to engage with brands. […]

billboardinsider.com
Thu, Aug 27, 2020 at 6:30 PM

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Executive Channel Network (ECN) Teams Up with Hivestack to Enable programmatic Buying of Digital Screens in European Workplace Environments

… a global leader in programmatic digital out-of-ho… · …pecialist, enabling programmatic buying of their h… · …London (August 27, 2020) — Hivestack, a glob… […]

digitalsignageconnection.com
Thu, Aug 27, 2020 at 11:07 AM

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Foodpanda PH uses traffic and weather signals in contextual programmatic DOOH campaign

…-Out-Of-Home (DOOH) programmatic campaign that use… · …As traffic picks up in the Philippines, the mobile… […]

marketing-interactive.com
Wed, Aug 26, 2020 at 12:10 AM

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This analysis of omnichannel programmatic SSPs by Seeking Alpha may help shed light on programmatic DOOH market

…riffin Boss. The programmatic advertising suppl… · …est growing area of programmatic advertising, and … · …et a sense of which programmatic platforms are goi… · …forms (DSPs) in the programmatic industry have bec… · …ire supply chain of programmatic advertising. D… · … access to specific programmatic ad inventory. Thi… · …y actually spent on programmatic ads. Not only tha… · …gin reimagining the programmatic supply chain (i.e… · …at where the global programmatic advertising marke… · …n noted that global programmatic ad spend was esti… · …n July 2020 that US programmatic display ad spend … · …outlook that global programmatic ad spend will gro… · …By Griffin Boss. The programmatic advertising s… […]

seekingalpha.com
Tue, Aug 25, 2020 at 9:00 PM

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Global’s Mungo Knott explains “How programmatic OOH changes the landscape” (Mediatel)

… towards it being a programmatically accessible ad… · …We are now much better placed to reach the needs o… […]

mediatel.co.uk
Mon, Aug 24, 2020 at 8:05 PM

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How programmatic DOOH buying is different from programmatic online buying and why its growth will accelerate (Accord Marketing)

… Conventionally, programmatic is defined as the… · …anning’ in online programmatic advertising is ve… · …provisioning online programmatic platforms to plan… · …ociated with online programmatic platforms, making… · …Lisa Portman, head of marketing, Talon. Convent… […]

accordmarketing.com
Thu, Aug 20, 2020 at 7:37 PM

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Adomni explains why and how to run a programmatic DOOH political campaign (Video 2:49)

…age on over 160,000 programmatically connected scr… · …Persuade people to Get out and vote using digital … […]

youtube.com
Wed, Aug 19, 2020 at 12:10 AM

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Place Exchange Expands programmatic Video Solution for Out-of-Home (DSConnection)

…the leading SSP for programmatic out-of-home (OOH)… · …New York, NY — August 18, 2020 — Place Exchang… […]

digitalsignageconnection.com
Tue, Aug 18, 2020 at 10:50 AM

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Vistar Media Explains “How programmatic DOOH Helps Reach Consumers in Today’s ‘New Normal'”

Marissa Bernstein. Vistar has been analyzing movement patterns and changing behaviors to better understand what consumers are doing and how brands can reach them through digital out-of-home. A few of the top questions our clients have come to us with include: What does the new normal look like? […]

info.vistarmedia.com
Tue, Aug 18, 2020 at 12:08 AM

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