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VIOOH – JCDecaux’s answer to programmatic DOOH advertising

… when it launched a programmatic digital out-of-ho… · …y, its place in the programmatic DOOH market, and … · …OH currently trades programmatically in 12 markets… · …ides automation and programmatic trading in out-of… · …l media. What does programmatic approach bring to… · …g? The benefits of programmatic OOH are varied an… · …he flexibility that programmatic enables to pause … · …targeting purposes, programmatic OOH also enables … · …key benefit is that programmatic OOH can be combin… · …s reputation. In programmatic OOH, transactions… · …ng medium. However, programmatic DOOH has recently… · …ted the adoption of programmatic, as buyers needed… · …he number of active programmatic campaigns since t… · … There are a lot of programmatic DOOH platforms al… · …A can now be bought programmatically through VIOOH… · …urrent state of the programmatic DOOH market, from… · …eir expectations of programmatic DOOH, and the res… · …ers the benefits of programmatic OOH, which offers… · …ertisers from using programmatic DOOH more? How do… · … on the benefits of programmatic OOH, as well as a… · … to the adoption of programmatic OOH. Understandin… · …ey fully understood programmatic OOH and its benef… · … such standards for programmatic OOH. What are yo… · …our platform trades programmatically to 12 and our… · …a buyers to include programmatic digital out of ho… · …d accreditation for programmatic digital out of ho… · …JCDecaux, the company that calls itself “the num… […]

Editorial
Wed, Jun 9, 2021 at 4:00 PM

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MediaPost: Jägermeister Achieves 66% Lift in Consideration and Purchase Intent from programmatic DOOH Campaign

…enlisted end-to-end programmatic digital out-of-ho… · …Sponsored content. By Marissa Bernstein, Vistar… […]

mediapost.com
Fri, Jun 4, 2021 at 8:22 AM

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Kinetic France and Hivestack to programmatically Serve 15,000 Sites (Adweek)

…p with Hivestack, a programmatic digital out of ho… · …By Stephen Lepitak. Out of Home media planning and… […]

adweek.com
Thu, Jun 3, 2021 at 9:00 AM

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JCDecaux Launches Its DOOH programmatic Offering in France With VIOOH (GlobeNewswire)

…d the launch of its programmatic offering in Franc… · … made available for programmatic buying through VI… · …s connecting to the programmatic digital ecosystem… · …ntory available for programmatic trading, JCDecaux… · …ia. With its new programmatic offer JCDecaux Fr… · …best connected DOOH programmatic platform Set u… · … with an integrated programmatic platform for plan… · …�s team of DOOH and programmatic tech experts are … · … through the use of programmatic capabilities and … · …ady actively trades programmatically across 12 mar… · …cessfully delivered programmatic campaigns through… · …he flexibility of a programmatic service In Fra… · …enefits through its programmatic offering, in orde… · …ssets available for programmatic trading in France… · … for brands through programmatic digital out of ho… · … of digital OOH and programmatic tech experts, VIO… · … through the use of programmatic capabilities and … · …OH currently trades programmatically in 12 markets… · …Paris, June 1st, 2021 – JCDecaux SA (Euronext Pa… […]

globenewswire.com
Tue, Jun 1, 2021 at 7:30 AM

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Intent data points to a rise in searches around “programmatic” and “LED billboards” among both brands and agencies (EINNews)

… searches around “programmatic” and “LED bil… · …ed results for U.S. programmatic ad spending last … · … eMarketer predicts programmatic digital display a… · … channels advertise programmatically through digit… · …by Michael McLaren, CEO, Merkle B2B. This week�… […]

einnews.com
Sun, May 23, 2021 at 11:21 AM

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Pladway and Broadsign Agreement: Reach Inventory Now Available on Pladway for Next-Gen programmatic Out of Home (ExchangeWire)

…Pladway, the programmatic advertising platform of … · …gencies access to a programmatic campaign planning… · …digital out-of-home programmatic, easily reaching … · …medium moves toward programmatic maturation. Teami… · …ture of out-of-home programmatic: “The connectio… · …Pladway, the programmatic advertising platform of … […]

exchangewire.com
Wed, May 19, 2021 at 7:00 AM

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MTM and VIOOH release ‘State of The Nation – programmatic Out of Home’ report

…tand perceptions of programmatic out of home, how … · …aking insights into programmatic OOH adoption acro… · …ring perceptions of programmatic, adoption, and pl… · …o increase spend in programmatic OOH over the next… · …ensive overviews of programmatic OOH advertising. … · …report on Hong Kong programmatic OOH Digital Si… · …he key to unlocking programmatic OOH’s future … · … stunting growth of programmatic outdoor Mediat… · …We surveyed 600 senior agency and advertising exec… […]

wearemtm.com
Fri, May 7, 2021 at 12:10 AM

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DOOH and programmatic OOH Advertising Takes Off In China

…g Kong in China, is programmatic OOH advertising. … · …nned, or placed OOH programmatically in the last 1… · … liking to DOOH and programmatic advertising recen… · …ability of DOOH and programmatic advertising to be… · …owever, on average, programmatic CPMs range from r… · …fact that the whole programmatic process is much e… · …DOOH billboard runs programmatic ads and animation… · …is a huge space for programmatic advertisers and D… · …Word The DOOH and programmatic ad mediums are ta… · …fectively, DOOH and programmatic advertising is th… · …Although it’s no surprise that Out-of-Home (OOH)… […]

movia.media
Thu, May 6, 2021 at 2:00 PM

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What is programmatic advertising and how can it be applied in DOOH? (Billboard Insider)

…kely heard the term programmatic. However, if you�… · … your most pressing programmatic questions, and pr… · …fferent ways to buy programmatically and several d… · …gy that make up the programmatic ecosystem. The co… · …ient Workflow With programmatic buying, you won�… · …e Measurement With programmatic buying, you can a… · …les One example of programmatic buying is program… · …grammatic buying is programmatic digital out-of-ho… · …sily applied to the programmatic DOOH landscape as… · …By Marissa Bernstein, Director of Marketing at Vis… […]

billboardinsider.com
Sat, May 1, 2021 at 11:57 AM

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VIOOH Report Says programmatic OOH Grows in Hong Kong (Digital Signage Today)

…anned or placed OOH programmatically in the last 1… · …their investment in programmatic OOH in the next 1… · …ect to double their programmatic OOH spend in the … · … on the benefits of programmatic OOH. "Programm… · …ioning intrinsic to programmatic OOH are crucial,"… · …o increase spend on programmatic OOH within the ne… · …ths, the future for programmatic OOH in Hong Kong … · …VIOOH, an OOH marketplace, has released its State … […]

digitalsignagetoday.com
Tue, Apr 20, 2021 at 12:00 PM

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Preparing for Your First programmatic Out of Home Campaign (EMC Outdoor)

…eginning to look to programmatic as great way to … · …h can be activated programmatically.  It will sa… · …and being activated programmatically, doesn’t me… · …us displays. For programmatic campaigns this wi… · …s or online digital programmatic. The ability t… · …y Out of Home media programmatically is on pace to… · …te, OOH even bought programmatically is a finite t… · …When it comes to digital media and Out of Home, al… […]

emcoutdoor.com
Tue, Apr 20, 2021 at 11:00 AM

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Global Increases programmatic Inventory by Adding the London Underground and National Rail (Adweek)

…gital inventory for programmatic buyers by adding … · …By Stephen Lepitak. One of Britain’s largest med… […]

adweek.com
Sun, Apr 18, 2021 at 6:20 PM

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Intersection Hires Sheri Ham to Expand programmatic OOH (Billboard Insider)

…set the company’s programmatic strategy and over… · … company across the programmatic channel. With Ham… · …section to grow its programmatic capabilities and … · …and her interest in programmatic quickly followed.… · …ng Intersection’s programmatic partnerships, pro… · … of the company’s programmatic revenue organizat… · …he forefront of the programmatic OOH revolution wi… · …Intersection, the leading smart cities media and t… […]

billboardinsider.com
Wed, Apr 14, 2021 at 12:00 PM

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Pikasso Moves into programmatic DOOH with Broadsign (DPAA)

…the Broadsign Reach programmatic DOOH supply-side-… · …2010. Its move into programmatic via the Reach int… · …entory is available programmatically via Reach, me… · …. We recognize that programmatic is part of the fu… · … for our foray into programmatic.”   … · …seeing new value in programmatic omnichannel strat… · …, launch successful programmatic DOOH campaigns.ht… · …Outdoor Advertising Provider Joins Reach Platform … […]

dpaaglobal.com
Mon, Apr 12, 2021 at 6:15 PM

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Pikasso Moves into programmatic DOOH with Broadsign

…the Broadsign Reach programmatic DOOH supply-side-… · …2010. Its move into programmatic via the Reach int… · …entory is available programmatically via Reach, me… · …. We recognize that programmatic is part of the fu… · … for our foray into programmatic." "Consumers a… · …seeing new value in programmatic omnichannel strat… · …, launch successful programmatic DOOH campaigns. … · …Outdoor Advertising Provider Joins Reach Platform … […]

broadsign.com
Sun, Apr 11, 2021 at 11:59 PM

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