FOX and Rapport First to Measure Programmatic Taxi and Rideshare OOH Alongside Non-Moving Inventory (OOH Today)
Brands can now take advantage of this new solution with taxi and rideshare top inventory from Curb, Firefly and Lyft via Vistar Media. NEW YORK – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. […]
Thu, Jun 10, 2021 at 11:00 AM