QR-Powered Programmatic DOOH (AdNews (Australia))
Adtech Realworld has launched QDOOH, a self-serve billboard booking platform with QR-powered ordering. Michael Scruby, CEO of Realworld, says QDOOH will help outdoor media compete with Google and Facebook for local advertising budgets. "The local advertising market is worth $137bn in the US but OOH is only getting a 4% share," he says. […]
Wed, Jul 21, 2021 at 7:15 AM