The Association of National Advertisers reignited an industry firestorm yesterday with its long-awaited report on media transparency, accusing US media agencies of carrying out "numerous non-transparent business practices. […]
Liverpool John Lennon Airport has continued its partnership with Media Agency Group with a new multi-format outdoor advertising campaign. Adverts are currently on show across Merseyside promoting Vueling Airlines’ value flights from the airport to Barcelona. The high volume campaign includes out of home formats and transport advertising. […]
Kinetic, part of WPP’s tenthavenue group, will open in Russia on 1 August. The new office will be headed by new chief executive Ilya Cheredin, who joins from his role as sales and marketing director at Poster Group. […]
…mpanies have called media agency reviews. At least… · …In the past six months 20 (twenty!) huge companies… […]
Headquartered in Milan, Out There 360 has extensive experience in the luxury fashion space, including partnerships with several of the most prominent luxury brands. Talon will be fully integrated into Out There 360's North American strategy and planning process, maximizing OOH's impact and effectiveness for clients in this key region. […]
Glen Conybeare (global president, IPG Mediabrands Commerce) outlines how he believes retail media will start to evolve in the next twelve months, as it continues its growth. Right now, brands can buy digital advertising online, but they’ll eventually be able to use the same buying models to purchase digital advertising in stores. […]
Suzana Lay, The Grove Media. Digital out-of-home (DOOH) is showing impressive growth. Figures from WARC reveal the sector is set to grow to $11.5bn this year, faster than the growth expected in all other media channels. […]
Gino Sesto, Founder of DASH TWO. Developing successful outdoor advertising is not achieved simply by putting up a flashy billboard or digital display. Creating impactful outdoor ads requires a solid combination of art and science. […]
…largest independent media agency in North America,… · …TORONTO, April 17, 2023 -- Horizon Media Canada ha… […]
… global out-of-home media agency, has acquired Evo… · …Talon, the global out-of-home media agency, has ac… […]
Rapport, the out-of-home (OOH) media buying and planning agency of IPG Mediabrands, will begin moving U.S. OOH buying and planning operations to the DOmedia platform in the coming months. […]
Both companies say they will solve the challenges currently faced by advertisers in verification of digital execution, tracking ad clutter and ensuring ads are served to the right geo-location through a pixel-based solution. Helping brands report when, where and how their OOH campaigns have been consumed by audiences in the real world. […]
The partnership opens up new opportunities for both sides to implement cross-border OOH campaigns. Headquartered in Munich, Mediaplus is the largest independent and partner managed agency in Europe, and develops multi-market strategic plans that are adapted for local markets, and enhanced with local media expertise and insights. […]
Salt XC is a North American agency, headquartered in Toronto. Their agency is using first party data, media and memorable moments to drive an action or transaction for brands. With an approach to marketing that seeks to earn attention and drive action, Salt XC stands out from other agencies thanks to its focus on a hybrid of marketing and tech as opposed to just traditional services. […]
William Salmon-lefranc is the Director of Addressable Strategy at Matterkind Canada. Similar to display advertising in the early 2010s, purchasing OOH inventory was until recently siloed, manual and repetitive. OOH was a prime candidate for automation and Canadian media owners were quick to recognize the DOOH opportunity, embrace change and connect their digital boards to the Vistar marketplace. […]
