MediaPost: The Problem Isn’t Redefining the Ad Agency, It’s Redefining the Word ‘Ad’
In the broadest sense, an advertising agency creates stuff (ideas, strategies, actual creative) that helps a brand sell products. Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion ad agencies do not want to be called ad agencies any longer. […]
Tue, Nov 10, 2015 at 10:37 PM