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Digital Signage Summit Europe to take place May 21-23, 2025 in Munich (Invidis)

Since 2006, invidis has organized the Digital Signage Summit in Munich. For the past ten years, the event has taken place in a joint-venture with ISE. It gathers key players in the digital signage industry at a hotel near the Munich airport, including representatives from the display industry, software providers, integrators, DooH network operators, investors, and end customers. […]

invidis.com
Mon, Feb 17 at 7:01 PM

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Digital billboards cost more to maintain and to sell (Billboard Insider)

Grey Outdoor Founder Grey Vick says digitals take more sales time. Great digital locations are lucrative and effective for advertisers. Operators need to factor in an increase in the cost of sales for any digital conversions. […]

billboardinsider.com
Mon, Feb 17 at 6:47 PM

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Place Exchange says CPMs, spend are rising in most programmatic DOOH categories (MediaPost)

— In Q1 2025 a larger number of omnichannel DSPs spent on programmatic DOOH than ever before. -- In-store retail screens continue to build on the share gained in the most recent report, further driven by spending at and near retail locations. […]

mediapost.com
Mon, Feb 17 at 5:17 PM

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Owner of Piccadilly Lights extends site management contract with Ocean Outdoor (The Media leader)

Under the new agreement with Landsec, Ocean will continue to manage the digital OOH site until the mid-2030s. It will also work with Landsec to market The Venue, the events space that sits beneath Piccadilly Lights, to brands and deliver activations. It was formerly known as Below the Lights. […]

uk.themedialeader.com
Mon, Feb 17 at 5:14 PM

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“The Samsung of China” is now focused on digital signage (Invidis)

Founded in 1981, the state-owned consumer electronics manufacturer has become the Samsung of China. In 2020 TCL acquired Samsung Display’s China-based LCD factories and in 2024 LG Displays sole China display factory. Today TCL is the second largest global TV manufacturer with a market share of 12,5% according to Omdia. […]

invidis.com
Fri, Feb 14 at 10:18 PM

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Converting a static billboard to digital returns 24-32% on the capital; mistakes to avoid (Billboard Insider)

Lamar’s Bill Ripp installed 2,500 digital billboards during his career. Here’s what he told Billboard Insider about why digital billboards fail. The number one reason we need to reposition digitals is a mistaken belief that if one digital face is good, two will be better. […]

billboardinsider.com
Fri, Feb 14 at 10:11 PM

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Denise Turner is to step down as CEO of UK’s OOH audience measurement body Route in June, 2025

After almost three years in the role, Denise Turner is leaving to take up the position of Media Research Director at the IPA and her successor will be announced soon. In her new role, Turner will be the IPA industry representative on all the industry media research currencies – Route as well as ABC, Barb, JICMAIL, JICPOPs, JICREG, PAMCo, RAJAR and UKOM. […]

route.org.uk
Fri, Feb 14 at 9:59 PM

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Lemma is now offering its new content management system (CMS) to DOOH network operators for free; aims to “disrupt the digital signage/DOOH software market” (Indian Television)

“Why pay for something that should be readily available and easy to manage from anywhere?” questioned Lemma founder & CEO Gulab Patil. “With Lemma Phi, we are making access to powerful DOOH CMS technology free, enabling screen owners of all sizes to maximise inventory value and drive revenue growth. […]

indiantelevision.com
Fri, Feb 14 at 9:32 PM

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Unlocking the Power of Out-of-Home: Measuring ROI in the Digital Age

In today’s dynamic marketing landscape, demonstrating the return on investment (ROI) of advertising efforts is more crucial than ever. Out-of-home (OOH) advertising has long been a staple in brand strategies, and notably, is the second-fastest growing ad medium, with projections for continued double-digit growth (Broadsign). […]

75media.co.uk
Fri, Feb 14 at 11:20 AM

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The top 10 digital signage trends confirmed at ISE 2025 (Invidis)

by Balthasar Mayer. AI on and behind the screen, the beginning dominance of software and the rise of e-paper: invidis identifies the ISE 2025 digital signage trends shaping the industry for the coming years. 4. […]

invidis.com
Thu, Feb 13 at 11:22 PM

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UK’s OOH ad industry reports its best year to date with £1.4bn revenue in 2024

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK reports that OOH revenue for year end 2024 saw growth of +7.7% year-on-year with total revenues of £1.4bn, the highest ever. The figures, collated by PwC, show digital out-of-home (DOOH) grew +10.2% and classic out-of-home was up +3.0%. DOOH’s share of total revenue is 66%. […]

Outsmart
Thu, Feb 13 at 11:20 PM

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Digital signage integrator ZetaDisplay wins contract to upgrade digital signage at Oslo’s public transport network (Inavate)

ZetaDisplay won the contract following a competitive tender process, with the goal of providing a full turnkey system through an initial five-year plan to modernise real-time passenger information displays at 370 key locations throughout Oslo. […]

inavateonthenet.net
Thu, Feb 13 at 10:54 PM

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Photos from ISE 2025 (Invidis)

Raspy voices, aching feet, but smiling faces: the four days of ISE are the most important networking time of the year for the ProAV industry. We at invidis also visited countless stands, having great conversations along the way. […]

invidis.com
Thu, Feb 13 at 5:03 PM

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Opinion: “The (digital signage) industry will be dominated by five global platforms” (Invidis)

by Florian Rotberg. Vertiseit has grown from a small Swedish digital signage provider to one of Europe’s leading ISVs. In 2024, the acquisition of Visual Art doubled its revenue to more than 60 million Euros. […]

invidis.com
Thu, Feb 13 at 4:53 PM

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What’s a billboard easement and how to use it to make money (Billboard Insider)

Billboard attorney Marnie Christine Cody Ware describes a billboard easement as a legal contract that gives the granteee of the easement rights to operate a billboard on property that is owned by someone else. […]

billboardinsider.com
Thu, Feb 13 at 4:49 PM

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