Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities. China is confident to become the first and the largest market for self-driving vehicles. […]
Tablets are a great option for creating one-to-one digital signage experiences, such as in a showroom or warehouse setting. They allow viewers to get closer to information and to digest it in real time. This is a great option for displaying data to operatives, key sales information within showrooms and stores and even timetables or meeting room signage within an office or corporate setting. […]
Consumer behaviour is changing dramatically, with many limiting the amount of unnecessary contact they have with surfaces. Be it doors, displays or simply handling products before deciding to purchase them, shoppers are becoming much less “hands-on”. This raises questions as to how retailers should adapt to these changes in their own strategies. […]
Touch is not going away. In fact, over time, it may very well increase its presence in public spaces. The coronavirus pandemic has made each of us very self-aware about how we interact with the world. […]
Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020. Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. […]
Millennials are 29% more likely than average to agree they will “visit the shops as soon as they are open”Millennials are 56% more likely than average to “plan to visit shops just to browse”. Data is showing that people are returning to shopping zones at a comparative rate to the roadside environment. […]
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Summer is here! And with many states continuing to reopen, Americans are ready to get out of the house and enjoy summer travel. According to research from TravelWeek and TripScout, “90% of people that canceled travel plans still plan to take a trip this year and 77% plan to go by the end of October”. […]
2020 has seen increased pressure on healthcare workers and facilities worldwide. Frontline workers stepped up to the mark when COVID-19 hit our communities and sent thousands to their door. When we emerge from this unexpected pandemic, much will be changed in all industries, and the most changed industry of all may be healthcare. […]
London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. […]
Newcastle, UK, June 30th 2020. When the farm meets smart technology, what will it look like? With the advent of the Internet of Things, ‘Big Data’ and machine learning, many businesses can now quickly and accurately collect and analyze information to fine tune their processes and improve productivity and quality. […]
QMS Media today announces it has successfully secured an exclusive 10 year agreement, with a further option, with the City of Sydney to reinvigorate one of the world’s most sought after and prestigious outdoor advertising assets, signifying a new era in Australia’s Out of Home (OOH) industry. […]
Before the economic crisis, the outdoor advertising market in Lebanon amounted to $40 million a year, according to Antonio Vincente, CEO of Pikasso, the oldest and one of the largest outdoor advertising companies in Lebanon, which now has operations throughout the region. Vincente is also president of the Syndicate of Outdoor Advertising Companies of Lebanon. […]
Insider’s take: Brands have long been worried about brand safety when their ads are juxtaposed with inflammatory or controversial content on the internet. Now they don’t want their ads on a platforms which lack controls on inflammatory speech or misinformation. This will help out of home if some of the social media dollars end up there. […]
By Jean-Christophe Conti. CEO, VIOOH. ... […]