Sunday, June 4, 2023

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Thursday, June 1 Thu, Jun 1

Programmatic DOOH platform Vistar Media introduces a tool for media buyers to verify the quality of its ad inventory

NEW YORK, June 01, 2023 -- Vistar Media, a marketplace for programmatic digital out-of-home (DOOH), has launched Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. […]

Vistar Media · Promoted content
Thu, Jun 1 at 12:17 AM

Wednesday, May 31 Wed, May 31

Sweden-based digital signage tech firm Zeta Display reports growth in Q1, 2023

January - March 2023: Net sales increased by 7.5% to SEK 119.6 (111.2) million; SaaS revenues increased by 6.4% to SEK 50.0 (47.0) million; EBITDA amounted to SEK 3.8 (5.4) million; Adjusted for non-recurring items, EBITDA amounted to SEK 10.1 (14.4) million; ARR amounted to SEK 195.4 million compared with SEK 197.7 million in the previous quarter; Operating profit amounted to SEK -6.5 (-4.5) million. […]

Wed, May 31 at 11:28 PM

Vpon Big Data Group to provide mobile data to programmatic DOOH ad platform VIOOH in Asian markets

HONG KONG, May 31, 2023 -- Vpon Big Data Group (Vpon), a big data company in Asia, has partnered with VIOOH, the digital out-of-home advertising supply-side platform. This collaboration will use Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories. […]

Vpon Big Data Group
Wed, May 31 at 11:16 PM

JCDecaux UK co-CEOs plan to double outdoor advertising’s share of the UK ad spend (The Media Leader)

Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times. “I’m not going to talk about the terrible p word,” JCDecaux UK’s co-CEO Dallas Wiles warns during this interview with The Media Leader, but it turns out to be an impossible task. […]
Wed, May 31 at 11:07 PM

D=SIGN Conference at InfoComm 2023 Features DSF Speakers

After a successful Meet ‘n Mingle event in Toronto last month, the Digital Signage Federation continues its focus on education and thought leadership when it hosts the D=Sign Conference in partnership with AVIXA at InfoComm 2023. D=Sign will explore various topics in digital signage from trends in Quick Service Restaurants (QSR) to the next generation of future-proof CMS solutions. […]
Wed, May 31 at 3:43 PM

Moving Walls and The Association of Advertising and Marketing Singapore (AAMS) Release Open-Source OOH Audience Measurement Framework

31st May, 2023, Malaysia: The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), proudly announces the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression multiplier. […]

Moving Walls
Wed, May 31 at 9:14 AM

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