ViewSonic will showcase its line of collaborative and integrated display solutions at InfoComm 2021, including new lines of interactive displays, direct view LED displays, large-format presentation displays, gaming monitors, LED projectors and more. […]
Hat Tip to the folks at the AV mounts and gear firm Draper, which is nearing a fundraising goal that would provide a mobility ... […]
The International Sign Association (ISA) has released its sign industry quarterly economic report, which predicts improvement in 2022.Photo courtesy ISA Forecasts are showing the sign and graphics industries are expected to rebound by 2022, according to the Sign Industry Quarterly Economic Report, produced by Information Handling Services (IHS) Market for the International Sign Association. […]
The International Sign Association (ISA) is hosting its next round of THE LINK…INSTALL on November 3 and 4. Photo courtesy ISA The next round of the International Sign Association’s (ISA) THE LINK…INSTALL is being held November 3 and 4 and will continue to deliver important connections between local and national sign companies in unique one-on-one virtual networking appointments. […]
A new tourist ands event destination opened way up high in New York on Thursday – what’s described as the world’s most immersive observatory ... […]
Via Invidis It really was just a few years ago when fine pitch indoor LED walls started being marketed by manufacturers, with buyers expressing ... […]
Chris Colpaert, general manager, PPDS. Our global professional display product development team immediately brought together collaborations with our strategic software and complementary hardware partners, including NowSignage and Bosch, to create PPDS PeopleCount. […]
I am starting to look ahead to Integrated Systems Europe, even though the next big pro AV show is actually next week – InfoComm ... […]
Although Electronic Shelf Labels are still very new in the UK, around the world this innovative technology is taking the digital signage industry by storm! The market is rapidly growing and with a predicted CAGR of 16.9% from 2020 to 20271, ESLs are now considered the future of smart retail. […]
Digital Signage Pulse is posting this announcement as is, we offer no comments at this time. Lemma website says: The announcement comes at a time when many DOOH players are struggling with the expense of screens/networks maintenance & added software cost. […]
Insider is somewhat skeptical about surveys because the answer can be influenced by how you ask a question. A more objective take on the value of alternative media is what the cpm or cost per thousand impressions to advertise. CPM captures what advertisers do as opposed to what they say. PJ Solomon’s October 2021 Media Monthly report shows that airport advertising has the highest CPM of all forms of out of home and is second only to newspapers and primetime broadcast TV among all forms of media. […]
Digital Carts offer a new media format that delivers where other DOOH options fall short. Street-level video has grown in relevance as audience fragmentation makes it increasingly difficult to connect to your targets. Finding opportunities to activate out-of-home video is burdensome because it is only offered in limited locations and mostly on smaller screens. […]
The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see how you’ve maximized the power and prestige of OOH by submitting your very best entries. We’ll make OOH history at the Geopath/OAAA OOH Media Conference + Expo in Marco Island, Florida, on May 17, 2022. […]
Adsquare is giving you access to our self-service platform which enables advertisers to easily combine various datasets for improved campaign planning, as well as for fully automated and programmatic activation of digital Out-of-Home campaigns. […]
Out-of-home advertising has changed a lot. Here’s what you may have missed if you haven’t been keeping up... Many people think they know what out-of-home advertising is but often fail to realize that a lot of their perceptions of this time-honored advertising medium are still very much stuck in the past. […]