Friday, September 18, 2020

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Thursday, September 17 Thu, Sep 17

Wednesday, September 16 Wed, Sep 16

Martin Sorrell thinks travel may not come back to pre-pandemic levels (Billboard Insider)

In the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that money and put them into purpose campaigns…that if you took the logos or names off you couldn’t tell the difference…it was a bit like virtue signaling…Package goods was varied…Colgate did pretty well…L’Oreal did OK, particularly online. […]
Wed, Sep 16 at 6:25 PM

Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament. Now after months of having zero visibility, the IPL extravaganza could provide some relief for the OOH industry but with fewer people wanting to step out yet, IPL spends have been majorly invested in TV and OTT this year. […]
Wed, Sep 16 at 6:15 PM

Another city to benefit from land lease for digital billboards (Billboard Insider)

On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 Monks Hill Road. The leases follow a town vote in June to permit billboards in the town’s commercial/industrial park district within 500 feet of Route 3 and Route 44. […]
Wed, Sep 16 at 5:53 PM

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