The People for the Ethical Treatment of Animals’ (PETA) case against Toronto will be heard in court today, which alleges the city violated the animal rights organization’s rights by removing its anti-Canada Goose ads. […]
This Installation of the Week comes from Paris … the Beaugrenelle’s shopping center to be precise … where pioneering Digital/Virtual Artist Miguel Chevalier’s latest sculpture-installation is wowing passersby with its moving cascade of nine aluminum rings bejeweled with LED lights. […]
CLEVELAND – October 16, 2019 –ANC, an immersive experiential design company, has outfitted Rocket Mortgage FieldHouse with the first-of-its-kind Power Portal entryway as part of its transformative $185 million project. Aunique feature across major sports and entertainment venues, the Power Portal combines striking visuals and Soundscape technology across 2,200 square feet of 2.6mm LED panels. […]
NAPLES, Fla. […]
Free registration is required to read this article. The CSO and CIO of Focus Media Cindy Yan Chan on the hopes and challenges facing outdoor media in China. […]
Let’s take a look behind the screens to see the technological advances in hardware and software that are expected to transform the sector over the next few years, and what they could mean for your brand. Artificial intelligence. Artificial intelligence is standard in new technologies these days and digital signage is no exception. […]
As the popularity of digital out-of-home advertising increases, it opens up a number of opportunities for companies wanting to build programmatic advertising products for this emerging space. But what kinds of DOOH advertising platforms can you build? And how do you go about it? […]
The winners were announced last night at the DPAA Video Everywhere Summit in New York. 2019 Best In Show: Mowgli Sky Symphony Lightshow By This Is Tommy Ltd For Netflix. Entertainment: The End Of The World Billboards By Grand Visual For Amazon Prime Video. […]
The problem with holding companies is their inability to change, said S4 Capital Chairman Martin Sorrell, and the former longtime chief executive of WPP Group. He spoke on a panel moderated by Ad Age Editor Brian Braiker at the DPAA Video Everywhere Summit in New York today. […]
It’s now really common that businesses of all sizes and types who decide to deploy some sort of digital signage network look to a solutions provider who will not only help put it in, but help the client go from the idea stage all the way through to ongoing operations. Effectively, they’re outsourcing the whole shooting match to people who know what they’re doing. […]
Major OOH ad industry players shown, grouped into categories. A full report is available for downloading. […]
Prismview’s One Times Square digital billboard is located at 42nd and Broadway. It just might be the most valuable advertising location in the world. It’s the #1 ranked Geopath measured sign in the US. […]
What struck me about Blip is virtually all of the demand that they’ve generated over the past two years is exclusively from small businesses. It’s not worth the time of the out of home sales person to go after a dry cleaning business that’s only going to spend a couple hundred bucks a month. There’s this minimum threshold which the out of home industry does not sell to. […]
The report lists the leaders in a range of data including occupancy, ad categories, OOH companies, number of displays, square footage and brands. […]
JCDecaux is using the technology to determine whether passers-by have happy or ‘hangry’ expressions to dispense vouchers to sample the new range of Yoplait Yoghurt Smoothies. […]