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Reflect Webinar Explores ROI & ROO Of Digital Signage Networks

Is your digital signage project mission critical? That’s the question being explored a week today on a webinar run by Dallas-based CMS software and solutions firm Reflect. I agreed to be part of a panel talking over the why, where, what, who and when questions associated with putting together a digital signage network that has a useful outcome. […]

sixteen-nine.net
Thu, Sep 17 at 8:20 AM

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55” Double-Sided Freestanding Digital Posters – IN STOCK NOW

Our Limited Edition 55” Double-Sided Freestanding Digital Posters are in stock now and can be dispatched immediately! As the UK’s leading Digital Signage solutions manufacturer our screen doubles the signage and creates twice the impact for a full 360-degree experience. We have created a pack of marketing materials for these exclusive displays. […]

allsee-tech.com
Thu, Sep 17 at 6:40 AM

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Hotel Business: Digital signage is among the technologies that will make hotels safer post-pandemic

By Nicole Carlino. Guests and employees alike want travel to resume, but the industry cannot recover if consumers don’t feel confident that they’ll be safe. […]

hotelbusiness.com
Thu, Sep 17 at 12:11 AM

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Val Morgan Outdoor launches programmatic offering in New Zealand (AdNews)

Val Morgan Outdoor (VMO) has extended its programmatic outdoor offering to New Zealand, following a successful launch in Australia earlier this year. The offering will be available across the country’s largest office tower network, VMO Work, with 135 screens across 75 locations available to programmatic buyers. […]

adnews.com.au
Thu, Sep 17 at 12:10 AM

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163-inch LED display at the presidential palace in Jakarta, Indonesia wins a digital signage award (AVInteractive)

Calibre UK has won an award for the second year in a row at the Taiwan Digital Signage Awards (TDS), this year winning recognition for the LEDFusion A160, a 163-inch AiO (All-in-One) LED display. In 2019, the Calibre LEDFusion A130 130-inch LED display also won a TDS Award. […]

avinteractive.com
Thu, Sep 17 at 12:08 AM

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Pearl Media launches large format LED DOOH network in downtown Nashville (Billboard Insider)

Developed by Brookfield Properties, Fifth + Broadway is comprised of a luxury hi-rise residential tower, Class-A office tower, 200,000 square feet of walkable shops and dining, a live music venue as well as Assembly Food Hall, a rooftop sit down and grab’n go food hall featuring a local curation of Nashville’s most eclectic chefs. […]

billboardinsider.com
Thu, Sep 17 at 12:08 AM

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16:9: AVIXA Says InfoComm Staying In June 2021, Despite ISE Date Shift To Same Month

AVIXA has tamped down speculation that the shift of Integrated Systems Europe to June 2021, from February, means its sister show InfoComm will inevitably shift from June to later in the year. Update: ISE will be June 1-4, 2021, while InfoComm is mid-June BREAKING @ISE_Show confirms 2021 show dates as 1-4 June 2021. […]

sixteen-nine.net
Wed, Sep 16 at 6:31 PM

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Morning Star: Ocean Outdoor Loss Widens But Seeing Third Quarter Bounce

Ocean Outdoor Ltd - London-based digital OOH advertising firm. - Revenue in six months to June 30 down 2.5% to GBP36.5 million from GBP37.4 million a year earlier. Pretax loss widens to GBP29.5 million from GBP4.0 million. […]

morningstar.co.uk
Wed, Sep 16 at 6:31 PM

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Federal Appeals Court Rules Against Transit Ad Restriction (OAAA)

A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. […]

specialreports.oaaa.org
Wed, Sep 16 at 6:28 PM

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Martin Sorrell thinks travel may not come back to pre-pandemic levels (Billboard Insider)

In the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that money and put them into purpose campaigns…that if you took the logos or names off you couldn’t tell the difference…it was a bit like virtue signaling…Package goods was varied…Colgate did pretty well…L’Oreal did OK, particularly online. […]

billboardinsider.com
Wed, Sep 16 at 6:25 PM

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Will OOH lose out on a big-ticket event like IPL 2020 due to Covid?

OOH experts say that brand activations on the sporting event will see a huge dip this year but they are hopeful interest will pick up towards the second half of the tournament. Now after months of having zero visibility, the IPL extravaganza could provide some relief for the OOH industry but with fewer people wanting to step out yet, IPL spends have been majorly invested in TV and OTT this year. […]

exchange4media.com
Wed, Sep 16 at 6:15 PM

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What is proof of play in digital signage?

Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, ensuring their correct and normal functioning. Digital-Out-of-Home (DOOH) has shown marked growth and is increasingly used for demanding and complex campaigns. At the same time, advertisers are demanding proof that these campaigns are actually running. […]

oemkiosks.com
Wed, Sep 16 at 6:12 PM

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Another city to benefit from land lease for digital billboards (Billboard Insider)

On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 Monks Hill Road. The leases follow a town vote in June to permit billboards in the town’s commercial/industrial park district within 500 feet of Route 3 and Route 44. […]

billboardinsider.com
Wed, Sep 16 at 5:53 PM

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How to shorten your OOH ad sales cycle (Billboard Insider)

By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor. In these challenging times, how can we as media professionals still find leads and nurture through the client hesitations to help them grow? Below are the sales process steps along with ideas to help your potential clients see you as a marketing resource, and not just someone trying to sell them something. […]

billboardinsider.com
Wed, Sep 16 at 5:50 PM

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16:9: Pearl Media Lights Up DOOH Network In Nashville’s Teeming Entertainment District

You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. […]

sixteen-nine.net
Wed, Sep 16 at 1:13 PM

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