A new grocery store that opened last month in Naples, FL is interesting in a couple of ways – its food offer and its use of digital. The Seed To Table Market store is owned and was built by a local grower, and the majority of the fresh food is grown, raised and harvested within a short drive of the store. […]
Last November we launched our ground-breaking and rAVe award winning new low voltage Rod-Powered Displays for estate agent windows. During the development stage of this product we needed to take into consideration that most estate agents use third party property management software. […]
Retailers are scrambling to get the best data about their customers and about what marketing channels are most effective. That much was evident from the exhibits on the trade show floor at the National Retail Federation's Big Show Sunday. It's also why thousands of attendees crowded an auditorium at the Jacob K. […]
Netipbox Technologies, a smart digital signage company which manages 12,000 screens in 15 countries, is to debut its Nsign.tv digital signage SaaS platform at ISE. The company behind a digital signage platform which has already been sold to IKEA, Aldi, Nespresso, Coca Cola, Domino’s Pizza, PwC, and US airports is to make its ISE debut in Amsterdam next month. […]
How much does digital signage really cost? There's more than meets the eye, avoid common pitfalls and learn what you really need to get started with this digital signage cost breakdown. For one, it takes a lot of planning in order to get all of your ducks in a row, from determining your digital signage budget, goals, and needs, to picking the right digital signage hardware and software solutions. […]
India’s largest exposition of OOH solutions under the banner ‘OOH Expo’ (www.oohexpo.com) at the Nehru Centre in Mumbai on January 22-23, 2021. […]
Dynamic data has grown into a buzz phrase in the digital signage industry, with lots of talk about how the ability to automate and visualize data results in relevant, always updated and fresh content on screens. It’s relatively new to many companies in this industry, but for a few, it’s old hat. […]
Integrated Systems Europe starts three weeks today in Amsterdam, and the PR is starting to roll in from display and software vendors, trumpeting what will be shown at stands at the big AV/IT trade show. A main thing I will be looking for that week is the expected advances in LED display tech, coming mainly out of China and Taiwan (but also Korea). […]
The out of home industry grew its net media revenue 1.5% in 2019 to $935.5m, against 2018’s $921.6m, in the face of an extremely tough year for the wider industry. Quarter four, however, dipped 2.3% to $269.9m, compared with the previous year’s $276.3m. The quarter was soft across the market, with the Standard Media Index’s (SMI) latest numbers reporting an 11% decline in November. […]
With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. […]
Curb Taxi Media, a provider of mobility-centric media in the United States, today launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. […]
Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent campaigns have been so effective, and what we can learn from its work. Head-turning billboards. […]
I’m a New Yorker, and like most New Yorkers I ride the subway at least twice a day, every day. So, while all great advertising gets me excited, a thoughtful and surprising subway ad that grabs, and keeps, my attention during my commute gets me more excited than it probably should. […]
Jesse London has spent 25 years in media sales including 20 years selling out of home. Today he gives 9 tips for selling out of home versus radio. (1) First, let’s find a way to include radio. […]
The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO. […]