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Friday, December 14, 2018

Information trends for 2019 (DSToday)

Early assumptions. In a 2003 Harvard Business Review article, author Nicholas G. Carr asserted that IT had become ubiquitous and commoditized. In his view, IT was merely a standard cost of doing business that offered no comp...

16:9 Mixer At ISE: Register Now

It’s official – there will be 16:9 Mixers at DSE AND at ISE in Amsterdam in 2019. The DSE Vegas details are still being sorted (but same place, format, etc as is past) but the inaugural ISE event is ready to go. I...

Thursday, December 13, 2018

OOH advertising is still undervalued (OOHToday)

The world of digital advertising, where more than $100 billion per year is being spent in the U.S., has historically been segregated from the $8 billion world of OOH. Chalked up as part of the “traditional media” budgets,...

Digital Signage Case Study – Falcon News (Allsee Tech)

Background Premier Stores are a brand of local newsagent stores owned by independent retailers throughout the UK. With over 3,000 stores they are one of the UK’s leading convenience store companies. Bob Sood is the propriet...