Saturday, February 27, 2021

Raw Feed & Search

Thursday, February 25 Thu, Feb 25

16:9: Samsung V/X Preview – MagicINFO Coming Soon In A SaaS Version

Samsung did a trade media preview this morning for of the upcoming Samsung V/X Live online conference, and while I was a tardy attendee, I did catch a couple of interesting bits of news once I got on. Mark Quiroz, who runs product marketing in the US market, said the company will be launching a SaaS version of its MagicINFO digital signage CMS software. Until now, the software was on-premise only. […]

sixteen-nine.net
Thu, Feb 25 at 12:23 PM

Mvix Launches Digital Directories As A Service Solution For Building Operators

The DC-area digital signage software and solutions provider Mvix has launched a hyper-targeted turnkey solution intended to make it dead-simple to budget, spec and use a digital building directory. Dubbed Digital Directory as a Service (or DDaaS), end-users get a commercial-grade display, a digital signage media player, mounting hardware and lifetime access to the cloud-based SMS. […]

sixteen-nine.net
Thu, Feb 25 at 8:31 AM

Why OOH is Highly Effective for Advertising Film and Series (Movia Media)

I think we can all agree that cozying up on the couch and binge watching the latest TV series is all anyone’s been doing on their weekends lately. People’s media habits have become limited to online activities and watching television. According to The National Center for Biotechnology Information, 73% of people agreed to a significant increase in binge-watching, averaging around 3-5 hours. […]

movia.media
Thu, Feb 25 at 12:10 AM

Two key features to look for in digital signage software aka Content Management System, aka CMS (DSToday)

by Bradley Cooper.  In my opinion, digital signage is 10% hardware and 90% content. While you certainly do need the right hardware to make sure everything runs smoothly, without the right content, the entire solution will be a useless investment. However, when it comes to content, the actual manner in which you deliver the content is just as important as the type of content itself. […]

digitalsignagetoday.com
Thu, Feb 25 at 12:08 AM

Wednesday, February 24 Wed, Feb 24

Ad Age: Advertising industry’s events will be using in-person or hybrid live-virtual formats this year

By Ethan Jakob Craft. One event that might signal what’s to come this year is CES, last month’s tech extravaganza that wasn’t. Touted as a game-changer for virtual events that was developed via a seven-figure collaboration with Microsoft, the annual show proved to be little more than a series of one-way Zoom calls, leaving many attendees yearning for the chaos of Las Vegas. […]

adage.com
Wed, Feb 24 at 9:24 PM

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