“One of the biggest trends coming into DOOH is metrics. While it's still in early days in terms of widespread application, sensor tech, in particular, enables measurement of campaign viewers - how many passersby and when, a...
The company started out in 1999 when it conceived and subsequently obtained approval to build a landmark, 68-m (223-ft) tall, advertising tower in downtown Toronto. The Atrium on Bay Media Tower became the first media structu...
The Competition & Markets Authority has given the go-ahead for Global's takeover of out-of-home media owner Exterion Media, after launching an investigation examining if the deal was anti-competitive. Having now conclu...
A bid to put a moratorium on new highway billboards, in part because of anger over anti-trucker ads sponsored by trial lawyers, was killed Tuesday in the House Transportation Committee. The vote to shelve the measure passe...
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads. Paid subscription is required to access this article on Business Insider....
My sentiment is that digital signage and out-of-home related M&A and investment activity will accelerate from this point forward. In the past months, important investment deals started to flourish, a few to highlight:...
Digital signage has proven itself to be a practical and resourceful tool for school communication. There are a variety of digital signage content apps that can boost both communication and engagement; which are perfect for sc...
Jerusalem, Israel, April, 2019 — At InfoComm 2019 in Orlando, Kramer Electronics will demonstrate its unique AV ov IT approach. The company will showcase its software-centric ecosystem, AV management solutions, control and ...
It’s time to vote for the campaign you believe deserves to be crowned the Grand Prix winner of Ocean’s annual digital creative competition. https://oceanoutdoor.com/grand-prix-voting/ To mark 10 inspirational years of out...
Clever digital Out of Home ads at London Stansted Airport are enabling commuters to make quick-fire judgements on the quickest route into Central London. Digital Out of Home production agency DOOH.com in partnership with LIDA...
HOPKINS, Minn., April 16, 2019 — Digi International®, (NASDAQ: DGII), (www.digi.com), a leading global provider of Internet of Things (IoT) connectivity products and services, today announced the availability of the Di...
DANVILLE, Ill., April 16, 2019 — Watchfire Signs, a leading manufacturer of LED signs, digital billboards, and video scoreboards, will showcase its newest products and innovations, including a sneak peak of the exciting...
The global beauty company COTY is using free-standing blended reality kiosks to help demo and sell a line of nail polish products, and has seen 24% sales bumps at locations where they are plugged in. There are more than 400 u...
The companies who do the infrastructure that gets screens in place and make video walls look amazing are a huge part of the digital signage ecosystem, but don’t get all that much attention. One of the biggest – if no...
The House Transportation Committee killed a bill Tuesday that would have prevented Louisiana from constructing any new billboards, capping the total at the current 7,000. The bill would have doubled the distance allowed be...
