4.3% growth forecast for global adspend in 2019, pushing the total to US $616bn 5.4% rise in global adspend last year – to US $590bn – the best performance since 2011 7.2% forecast decline in internet adspend excluding ...
The displays challenged users to step up to a black conductor's stand and start conducting an orchestra. When users moved their hands around, a song would begin to play and a cursor would swipe across the display. In addition...
JCDecaux has launched AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry. Developed to offer advertisers and agencies standard metrics throughout the world, thi...
Transport for London has promised to help brands win exemptions if they get caught up unfairly in the "unintended consequences" of its junk food advertising ban, which comes into effect on 25 February. Chris Macleod, TfL...
In the DOOH space, we are rich in data. While data aggregation and uniformity is still a challenge, especially with some campaigns using up to 15 separate data feeds, we have the benefit of permanent screen technology and can...
What are you most likely to stop and look at: a screen with a slogan and photo OR a screen that offers you the choice to look at whatever content you're most interested in? Probably the second option, right? 81 percent of ...
Nearly 85 percent of financial institutions renovating or building a new branch plan to install digital signage, 65 percent are installing interactive experiences and 50 percent plan to use tablets in the branch, according to...
Stadium occupancy is at record levels*; more females are in attendance; crowds are increasingly more diverse; and fans are getting younger. “Everyone is trying to attract a younger fan base” she says, and one way to ap...
Link Media Outdoor purchased the outdoor advertising assets of three Out of Home companies within Link’s existing footprint. The 3 are —Rainbow Recording Studios in Omaha, NE; Katie Outdoor Advertising in Monmouth, IL and...
Lamar Advertising (NASDAQ:LAMR) is 2.4% lower after its Q4 earnings, where it boosted funds from operations and revenues with the help of acquisitions. Revenues grew 7.4% as reported; as adjusted for acquisitions of market...
Most traditional channels expected to lose some market share. Out of home (OOH) continues to benefit from the integration of digital sites, especially in advanced markets. Digital out of home (DOOH) is expected to account ...
This is a nice use of those old-school split-flap disc displays to promote a rapid book-printing service at an indie book shop in Philadelphia. At Shakespeare & Co.’s new location in Philadelphia’s Center City, the on...
Kitcast Inc. – DSE Booth Number 1443 Why do people going to DSE need to put your company on their Must See list of booths? Kitcast is the leading digital signage software provider for AppleTV. What’s your big market...
This is a timely question because out of home companies are trying to generate new revenue by installing wireless antennas on billboards. John Barrett, Barrett Outdoor: Yes. There are many components in digital signs th...
