Sunday, January 29, 2023

Raw Feed & Search

Thursday, January 26 Thu, Jan 26

Study reveals that mobile searches conducted out of home are 38% more likely to lead to a purchase compared to mobile searches conducted at home

The new study by Clear Channel UK, Global, JCDecaux and Posterscope also shows that out of home (OOH) ads that include location messaging encourage search The launch of a new study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. […]

Vicky Beaney
Thu, Jan 26 at 8:16 AM

Wednesday, January 25 Wed, Jan 25

UK ad market’s Covid recovery continues but forecast growth slows; OOH to grow 5.8% in 2023

UK ad market set to reach £36bn this year despite the possibility of real-terms decline London, January 26, 2022: The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, the ninth consecutive quarter of growth and demonstrative of an ongoing, resilient recovery from the COVID-19 pandemic. […]

Advertising Association / WARC
Wed, Jan 25 at 11:58 PM

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