Friday, November 27, 2020

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Wednesday, November 25 Wed, Nov 25

16:9: DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research

Interesting. After the last 4-5 years I can certainly understand how the absence of trust in social media or online, but it is not terribly obvious why out of home ad platforms – and particularly screen-based ones – earn more trust from viewers. Maybe the simple reality that with OOH, marketers only have fleeting moments to create an impression and being misleading doesn’t work??? […]
Wed, Nov 25 at 4:22 PM

The Drum: CEO of DOOH dot com reviews the best innovation using dynamic data in digital out-of-home advertising this year

Andrew Newman, chief executive of With brands wanting to remain in the public eye, non-essential retailers managing sporadic closures and essential retailers experiencing unprecedented footfall, this year has shaped the future of out-of-home more than any before. With an entirely different and unpredictable customer base, the out-of-home industry had to find unique ways to connect. […]
Wed, Nov 25 at 4:20 PM

Tuesday, November 24 Tue, Nov 24

Almost half of agency and ad executives say they don’t understand the benefits of programmatic OOH; here’s VIOOH’s pitch to them (ITProPortal)

By Helen Miall, CMO, VIOOH. We all know what programmatic DOOH is - the automated buying and selling of digital ad space - but how many understand the nitty gritty, and importantly, how programmatic may change when applied in newer channels such as Out of Home (OOH) versus “traditional” desktop display? […]
Tue, Nov 24 at 11:22 PM

Panasonic releases transparent 55-inch OLED displays based on LG panels (AVInteractive)

The modular displays which are suitable for digital signage will be available in Japan and Asia initially, using technology from LG already seen in subway trains in Beijing and Shenzhen in China. Panasonic has launched a 55-inch transparent OLED display module, with plans to release it globally, starting with the Japanese and Asia-Oceania markets at the start of December. […]
Tue, Nov 24 at 10:45 PM

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