Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of hologra...
The win sees VMO taking over the in-centre digital network previously represented by oOh! Media. In the past year, the outdoor advertising industry has experienced more change and consolidation than ever before. Four of th...
26 personnel changes this week. Emma Ward, HIRED, as Communications Manager at Outdoor Media Association....
This transaction increases Lindmark’s total face count to over 5,000, making Lindmark one of the largest independently owned billboard companies and the seventh largest Outdoor company in the United States. KALIL & C...
The main question that comes up is why would you purchase an ad spot on a digital versus being able to put a piece of creative up on a static display and leave it up. Why do I want to share space?…When you put a piece of cr...
Aequitas NEO Exchange is a new, revolutionary stock market company that is looking to disrupt the traditional operators in this highly competitive field. As part of an integrated marketing strategy, they wanted to create a di...
Many businesses are taking advantage of the digital age by using digital signage for advertising. Digital signage is a medium that is constantly evolving. If you want to create visual content for the big screens, here are som...
JCDecaux DOOH network at JFK Airport, and more... ...
Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website. Here’s what the footage looks like. Insider talked to Tom Giesken about using drones to film b...
What an unfortunate name, that 5G. It sounds an awful lot like a ho-hum version of 4G-plus, much as new iPhone models improve in tiny increments these days. But as this new wireless technology commences its nationwide rollout...
Blip was a hot topic of conversation this week. Many sellers felt strongly that Blip added little value and in-fact cannibalized sales. On the other side, a few of our Cohoot comrades felt that you could maximize revenue with...
If the US out of home industry increases out of home’s share of the total US ad spend from 4% to 6% with better attribution automated buying and more sophisticated ad targeting, industry revenues would improve by 50% or n...
Hanging out in the United Club, waiting for a flight back to my socialist paradise from O’Hare, after a couple of days with the Digital Signage Federation board and a great DSF mixer on Wednesday night. The mixer was...
This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen. I am not sure where but believe this is a grocer somewhere in the ...
Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms...
