Saturday, December 14, 2019

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Thursday, December 12 Thu, Dec 12

How Digital Signage Improves the Theme Park Experience: Outdoor Digital Wayfinding, Menus, Touch Screens, and More

From major theme parks like Disney World and Dollywood to small, family-owned waterparks, zoos, and fun centers, digital signage is contributing to a better guest experience. These large, colorful displays are being used in everything from wayfinding to park information to food menus and beyond, giving parks an easy way to connect with guests and improve operating efficiency. […]
Thu, Dec 12 at 4:08 PM

Wednesday, December 11 Wed, Dec 11

What does programmatic mean for OOH? (Video of the panel at ATS London 2019, by ExchangeWire)

In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion. […]
Wed, Dec 11 at 5:54 PM

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