Magna reduces its forecast for U.S. 2025 ad revenue amid uncertainty, OOH to grow by 4.8%, driven by DOOH (Adweek)

By Saleah Blancaflor. Considering the various business and economic factors, Magna has reduced its 2025 ad market growth forecast from +4.9% in December 2024 to +4.3%. Still, some categories will continue with robust revenues. […]