1. Brand Health; 2. Foot Traffic; 3. Online Activity & Web Conversion; 4. Sales Lift; 5. Device ID Passback. […]
Vistar Media's full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana will use Vistar’s full stack- including its ad server, device and content management software, and supply-side platform - to manage all inventory and create a seamless content and ad delivery experience. […]
Two programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - have integrated each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. […]
By adding digital out-of-home advertising to its multi-channel capabilities, StackAdapt creates a new channel to target users and drive new net growth. Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Additional inventory that helps form a holistic approach for a client’s digital marketing plan. […]
By Hanna Lyder. As the world has become more digitized, so has the OOH industry. Digital signage gradually began elevating the medium alongside static print ads, as more and more media owners started to either convert their boards or add screens in new places. […]
Vistar Media has rolled out full programmatic capabilities in Indonesia, Malaysia, the Philippines and Hong Kong, expanding its footprint from Australia, New Zealand and Singapore. […]
Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media ... […]
Many media owners today fragment their inventory across multiple SSPs in order to maximize potential demand. This practice limits one of the key benefits of programmatic - creating a competitive marketplace to increase rates in response to demand. Mediation enables publishers to optimize yield across multiple sources, by creating a centralized auction where each SSP competes on the basis of price. […]
by Skylar Spencer, Vistar. As we navigate the era of information overload, financial services marketers face a specific challenge: adhering to strict privacy regulations and driving measurable results, all while breaking through a cluttered media landscape. Fortunately, the emerging channel of digital out-of-home (DOOH) provides financial services marketers with proven strategies for success. […]
This infographic breaks down nine facts about DOOH - from how many consumers recall out-of-home ads to how many decision-makers are already investing in the medium. […]
Buyers, including clients using the Vistar demand-side platform, can programmatically purchase Intersection inventory via open exchange or private marketplace deals, including: Street furniture includes thousands of LinkNYC screens in all five New York boroughs; bus shelters and Link screens in Philadelphia, as well as additional above-ground urban panels in Chicago, Philadelphia and other markets. […]
Ben Baker - Managing Director – APAC, Vistar Media. A clear topic of discussion at Cannes was the increased attention, focus and importance placed by brands and marketing leaders to top off the funnel marketing. There’s an increasing appetite to widen away from last-click attribution models and into a broader spectrum of KPIs. […]
Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]
Promoted content. By Marissa Bernstein. Dynamic creative is a type of advertising that uses data to inform specific elements within an individual advertising creative asset. […]
In the last 12 months Vistar has expended its programmatic DOOH inventory in ANZ from 10,900 screens to over 14,300 today. The new entrants include oOh! […]
