DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) Programming Opens to Non-Members During Pandemic
L […]
dpaaglobal.com
Wed, Apr 1, 2020 at 6:58 PM
Wed, Apr 1, 2020 at 6:58 PM
Raw Feed & Search
Search results for “vistar media”:
Wednesday, April 1, 2020 Wed, Apr 1, 2020
Tuesday, March 10, 2020 Tue, Mar 10, 2020
Top 5 Benefits of Programmatic Digital Out-of-Home for Buyers
Digital out-of-home now has the same features as other forms of digital media - targeting, automation, measurement - with the added benefit of being able to reach consumers in the real world moments when they can act on a well placed ad. If we were to name every benefit of digital out-of-home, the list could go on and on. […]
info.vistarmedia.com
Tue, Mar 10, 2020 at 4:43 PM
Tue, Mar 10, 2020 at 4:43 PM
Monday, March 9, 2020 Mon, Mar 9, 2020
DPAA, OOH, Programmatic to Have Major Presence at Advertising Week Europe March 16-19
Full-day programmatic training session; Barry Frey to moderate panels; Plus ‘Magic of DOOH’ evening event Discounts available for DPAA members NEW YORK, March 9, 2020 – DPAA, the leading global organization driving all digital advertising and content outside the home, will have a major presence at Advertising Week Europe, taking place in London from March 16-19. […]
dpaaglobal.com
Mon, Mar 9, 2020 at 10:06 AM
Mon, Mar 9, 2020 at 10:06 AM
Tuesday, February 4, 2020 Tue, Feb 4, 2020
7 Ways OOH Works with Online and Mobile Advertising (Billboard Insider)
Jesse London. How do you see out of home working with digital tech? (1) Out of home has a wide audience and is a critical touchpoint in an advertisers’ marketing mix. […]
billboardinsider.com
Tue, Feb 4, 2020 at 6:16 PM
Tue, Feb 4, 2020 at 6:16 PM
Tuesday, January 14, 2020 Tue, Jan 14, 2020
ADstruc founder John Laramie says his new DOOH ad platform Project X is thriving (OOHToday)
John F. Laramie, CEO at Project X (fka ADstruc) Despite the name change, we’re actually doing the same thing we set out to do when we launched the company 10+ years ago — providing a more efficient way to buy OOH with the help of technology. In our early stages, we did that by selling the technology directly to the buying agencies. […]
oohtoday.com
Tue, Jan 14, 2020 at 4:53 PM
Tue, Jan 14, 2020 at 4:53 PM
Tuesday, December 17, 2019 Tue, Dec 17, 2019
Independent Billboard Operators trade group starts a self-promotion campaign (Billboard Insider)
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. […]
billboardinsider.com
Tue, Dec 17, 2019 at 12:10 AM
Tue, Dec 17, 2019 at 12:10 AM
Sunday, January 20, 2019 Sun, Jan 20, 2019
Popspots: How this DOOH network helps retailers lift sales by 20 percent
Popspots is an Austin-based company that operates a network of smart AI-equipped displays at checkout counters, primarily in grocery stores. CEO and Co-Founder Marlow Nickell recently told Digital Signage Pulse how Popspots uses latest DOOH and AI technology to increase sales at retail. Where are your screens located and what do they offer consumers and retailers? […]
Editorial
Sun, Jan 20, 2019 at 7:57 PM
Sun, Jan 20, 2019 at 7:57 PM
Wednesday, September 26, 2018 Wed, Sep 26, 2018
After several false starts, the OOH ad industry is still adopting programmatic buying (Digiday)
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. […]
digiday.com
Wed, Sep 26, 2018 at 11:58 PM
Wed, Sep 26, 2018 at 11:58 PM
Friday, June 15, 2018 Fri, Jun 15, 2018
JCDecaux launches programmatic DOOH buying platform VIOOH, first in the UK and in the US
According to VIOOH, the platform offers transparency and ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes. […]
ppc.land
Fri, Jun 15, 2018 at 7:53 AM
Fri, Jun 15, 2018 at 7:53 AM
Thursday, May 31, 2018 Thu, May 31, 2018
Three Steps to Planning a Digital Out-of-Home Campaign (RampedUp)
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
rampedup.us
Thu, May 31, 2018 at 7:00 AM
Thu, May 31, 2018 at 7:00 AM
Friday, April 20, 2018 Fri, Apr 20, 2018
Three Steps to Start Planning a Digital Out-of-Home Campaign (Rampedup)
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
rampedup.us
Fri, Apr 20, 2018 at 6:24 PM
Fri, Apr 20, 2018 at 6:24 PM
Sunday, February 11, 2018 Sun, Feb 11, 2018
Digital Signage Federation to host Digital Out-of-Home Strategy Summit on Tuesday, March 27 at DSE 2018
A full-day, eight-part Digital Out-of-Home Strategy Summit will feature presentations and panel discussions, including: Opening Keynote – The Importance of Measurement for DOOH. This session will be presented by Kym Frank, President of Geopath. The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies. […]
digitalsignagefederation.org
Sun, Feb 11, 2018 at 6:54 PM
Sun, Feb 11, 2018 at 6:54 PM
Saturday, April 15, 2017 Sat, Apr 15, 2017
OOH ad vendor profile: ADstruc (Billboard Insider)
This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places. […]
billboardinsider.com
Sat, Apr 15, 2017 at 2:37 PM
Sat, Apr 15, 2017 at 2:37 PM
Saturday, March 18, 2017 Sat, Mar 18, 2017
Vendor Profile: DOOH ad sales platform Adsemble (Billboard Insider)
Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) DoMedia, Fliphound, Kinetic, MyAdbooker (Netherlands), rVue, Site Tour (Australia), Vistar and Xaxis Places. […]
billboardinsider.com
Sat, Mar 18, 2017 at 2:44 AM
Sat, Mar 18, 2017 at 2:44 AM
Saturday, March 14, 2015 Sat, Mar 14, 2015
16:9: Digital Signage Expo 2015 Award Winners List
Here’s all the winners from the Digital Signage Expo install and creative awards held Thursday in Las Vegas … In the Apex install awards, there were about 80 entrants and 60 in content (which I think is kind of feeble on the part of integrators and other vendors – awards are great marketing tools, so PUT IN ENTRIES!!!) Anyway … Arts, Entertainment and Recreation Gold: Skylon Tower, nominated by GestureTek Silver: National Museum of Kazakhstan, nominated by Global Display Solutions Bronze: College Football Hall of Fame, nominated by Obscura Digital Business, Industry and Government Gold: NASA – Human Exploration Operations, nominated by GPO US Inc. […]
sixteen-nine.net
Sat, Mar 14, 2015 at 6:01 PM
Sat, Mar 14, 2015 at 6:01 PM