Programmatic DOOH platform Vistar Media unveil their latest reach and frequency tools for digital out-of-home campaigns (BandT)
Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]
Fri, Jun 3, 2022 at 2:08 PM