NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not ... […]
The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media ... […]
NEW YORK, June 01, 2023 -- Vistar Media, a marketplace for programmatic digital out-of-home (DOOH), has launched Vistar Verify, a new program that establishes a set of measurable quality standards for digital out-of-home inventory. Vistar Verify creates a shared definition of quality that can be monitored fairly and objectively across all inventory in the Vistar marketplace. […]
What is a DOOH DSP? A DOOH DSP differs from others because it is built for the nuances of out-of-home advertising, combined with the ease of use and automation of other digital channels. It allows marketers to have the most robust targeting capabilities and tools for DOOH specifically. […]
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media ... […]
In the US market, billboard advertising within Vistar’s campaign activations in 2022 drove a: Lift in awareness on 72% of campaigns; Lift in consideration on 82% of campaigns; Lift in intent on 79% of campaigns; Lift in foot traffic on 67% of campaigns; Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications. […]
Vistar Media, a global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, have launched the new Denver Transit DOOH network. […]
by Marissa Bernstein. Programmatic digital out-of-home (DOOH) offers a high-impact way for brands to get their message out around specific culturally-relevant moments without the exceptionally high costs or lead times associated with traditional tentpole advertising. […]
Eric Lamb, VP of publisher solutions at Vistar Media, virtually sat down with Tim Albright to chat about the state of the digital out of home (DOOH) market. Lamb discusses what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward, and more. […]
Integration of mediation layers simplifies OOH media buys across both supply-side-platforms (SSPs), unlocks access to additional demand. Regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. […]
The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. […]
Advertisers need to be careful here as Gen Z’s tastes and motivations differ from previous generations. One advertising study from Kantar Millward Brown found that Gen Z members were more receptive to ads that were funny, offered solid creative or told interesting stories. […]
By Leslie Lee. How many times per iPhone update have you accidentally discovered a new feature you didn't know existed? I recently learned of the ability to shuffle through a batch of images sent via an iMessage thread, like the way you would shuffle through a deck of cards. […]
By Ben Baker, Managing Director - APAC, Vistar Media As advertisers embrace programmatic digital out-of-home (DOOH), it’s clear the channel is here to stay – and for good reason. DOOH combines the compelling high-impact format that is out-of-home (OOH), with the precision, efficiency and measurement of an advanced digital channel. […]
Three big opportunities for advertisers are prominent right now: taking advantage of developments in omnichannel integrations using data to open new creative avenues applying the latest measurement techniques to gain insights about how your OOH campaigns are performing, and optimize results accordingly Seamless omnichannel integration As technology evolves, brands and agencies are leaning into sophisticated plans for implementing programmatic DOOH. […]
