A recap of discussions on OOH trends in Cannes by Vistar Media’s Ben Baker (AdNews)
Ben Baker - Managing Director – APAC, Vistar Media. A clear topic of discussion at Cannes was the increased attention, focus and importance placed by brands and marketing leaders to top off the funnel marketing. There’s an increasing appetite to widen away from last-click attribution models and into a broader spectrum of KPIs. […]
Wed, Jul 13, 2022 at 5:47 PM