Raw Feed & Search

vistar media adds 206 screens located in Westfield shopping malls in New Zealand to its programmatic DOOH inventory (Billboard Insider)

Scentre Group is the owner and operator of five Westfield Living Centres in New Zealand and offers 206 screens in its SmartScreen Network, now available programmatically via Vistar. This allows buyers to purchase Scentre Group’s BrandSpace inventory via private marketplace deals and open exchange to reach and connect with retail audiences through highly visible digital screens. […]

billboardinsider.com
Wed, Nov 3, 2021 at 12:10 AM

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vistar media VP explains what makes a programmatic DOOH system, the current digital signage trends

Sponsored content. Eric Lamb, VP at Vistar Media, virtually sat down with Tim Albright to chat about the state of the digital out-of-home (DOOH) market. In this deep dive, Lamb discusses what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward, and more. […]

avnetwork.com
Thu, Oct 28, 2021 at 10:49 PM

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Programmatic DOOH platform vistar media to start using Comscore’s DOOH audience measurement data for targeting

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comscore.com
Thu, Oct 28, 2021 at 9:48 PM

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Digital Signage Week – Two Key Takeaways From vistar media

By: Leslie Lee, Vistar Media Digital Signage Week was a reminder that what makes our industry great ultimately is the people involved, and the genuine connections that can be built over the course of conducting business.  In the midst of all the tentative handshakes and hugs, two key themes came across loud and clear. […]

thoughtleadership.oaaa.org
Mon, Oct 25, 2021 at 2:58 PM

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New Zealand DOOH network MediaWorks can now sell its ad space programmatically via vistar media’s demand-side platform (StopPress)

MediaWorks and Vistar Media are teaming up to offer advertisers easy access to buy digital out-of-home billboard and commuter inventory. Vistar Media is a global provider of technology for digital out of home, with advertisers able to purchase advertising through its digital programmatic trading platform. […]

stoppress.co.nz
Wed, Oct 20, 2021 at 11:42 PM

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vistar media enhances targeting capabilities by integrating Epsilon’s consumer data in its DOOH demand-side platform (vistar media)

Vistar Media is the only programmatic DOOH platform to offer movement-based targeting, which leverages time as well as location to match out-of-home media purchases to real-world audience movement patterns. […]

info.vistarmedia.com
Wed, Oct 20, 2021 at 6:13 PM

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‘AI SaaS platform’ Alfi says it has added its inventory to vistar media’s programmatic DOOH exchange (Yahoo Finance)

Alfi will be joining the programmatic exchange via Vistar's supply-side platform, allowing advertisers to purchase inventory exactly as all other digital media is transacted, via an open exchange or private marketplace deal. Alfi will also be leveraging Vistar's ad serving technology to power a sophisticated advertising planning, buying and reporting experience. […]

finance.yahoo.com
Tue, Sep 28, 2021 at 6:49 PM

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vistar media will use mobile device data from Australian start up HYP for targeting DOOH ads (vistar media)

Vistar’s proprietary technology analyses consumer movement patterns over a period of time and then activates DOOH screens only when and where a brand’s target audience has the highest likelihood to be. Vistar’s patented technology is the only system to build segments for programmatic audience targeting accounting for both location AND time. […]

info.vistarmedia.com
Wed, Sep 8, 2021 at 12:35 PM

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Seeking Alpha: Stock analyst likes Lamar’s investment in vistar media, anticipates growth

Outside of the financial component, the company also has undergone some other changes recently. In July of this year, for instance, the company announced an investment in Vistar Media. That company serves as a provider of programmatic technology for the digital out of home sector. […]

seekingalpha.com
Thu, Sep 2, 2021 at 3:54 PM

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AdExchanger Talks: vistar media CEO Michael Provenzano Shares an Update on COVID’s Impact on Digital Signage, Including His Company [Audio] (AdExchanger)

By Zach Rodgers. Demand for digital signage is finally returning after a horrendous 2020. Vistar Media CEO Michael Provenzano shares an update on COVID’s impact on the category, including his company – a programmatic digital out-of-home provider. […]

adexchanger.com
Mon, Aug 9, 2021 at 8:30 AM

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OOH Ad Platform vistar media Receives $30 Million in Series B Funding From Lamar Advertising (Adweek)

The infusion of cash is another sign the market is returning as the public emerges from the pandemic. Vistar Media will use the funding to expand into Europe. Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. […]

adweek.com
Fri, Jul 23, 2021 at 10:55 AM

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vistar media Joins COMMB’s Programmatic/Re-Marketer DOOH Membership

TORONTO, July 19, 2021 /CNW/ - COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category. […]

newswire.ca
Tue, Jul 20, 2021 at 6:30 AM

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Will vistar media Give Lamar Preferential Treatment, Access to Location and Performance Data? (Billboard Insider)

With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives. This comment from a reader and an owner/operator sums it up nicely. We are are a small operator, and compete with Lamar in several billboard markets. […]

billboardinsider.com
Thu, Jul 15, 2021 at 4:00 PM

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vistar media’s Michael Provenzano on New Equity, Strategic Partners and vistar media’s Future (Billboard Insider)

After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of potential funding paths in Q3 of 2020. […]

billboardinsider.com
Wed, Jul 14, 2021 at 3:00 PM

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16:9: vistar media Gets $30M Series B Funding From Lamar to Build Out Programmatic Product, Drive Expansion

The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner to buyers and sellers across the global OOH ecosystem. […]

sixteen-nine.net
Mon, Jul 12, 2021 at 4:00 PM

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