By Kathryn Lundstrom. The carts are equipped with digital screens and can sense where a shopper is in the store, prompting ads for bone broth when they’re in the soup aisle, for example. They’re also plugged into the store’s inventory data, so they only advertise in-stock items. […]
It is not all that long ago that display industry people were debating with solutions providers the merits of 4K vs full HD, and ... […]
Kevin Purdy, Senior Technology Reporter. Prosecutors: Firm offering "300% more" fraud detection oversold revenue by 700%. These days, Kubient's website cannot be reached, the team is no more, and CEO Paul Roberts is due to serve one year and one day in prison, having pled guilty Thursday to creating his own small world of fraud. […]
Sony’s Semiconductor Solutions business unit has its first digital signage-focused integration partner for what’s called the AITRIOS, its technology suite for AI-driven computer vision ... […]
Kevin Gephart. The reasons these reps are so valuable are: Radio/cable TV have focused on developing local direct advertising business longer than OOH. Many radio/cable TV companies have invested extensively in training their local sales staff. […]
The global industry conference will focus on AI, managed services, and of course: networking. Grab your early bird tickets now. The Digital Signage Summit Europe (DSS Europe), organized by invidis and ISE, will take place at the Hilton Munich Airport from May 21 to 23. […]
All kinds of people in this industry are very aware that while there is lot of dodgy stuff, there is also lots of well ... […]
By: Casey Smith. Tuesday discussion around a Bureau of Motor Vehicle (BMV) bill descended into impassioned debate over marijuana advertising, which Republican lawmakers said should be restricted. In contention was House Bill 1390, authored by Rep. […]
By David Burrick, Intersection, Chief Strategy Officer. Unfortunately today, we find ourselves in a situation similar to the end of the parable. The OOH ecosystem has grown ever more complex with the introduction of many more formats, data vendors, publishers and demand sources. […]
Tim Lumb, Director of Outsmart: “By reforming business rates and simplifying planning approvals, we can remove barriers to growth, ensuring OOH not only thrives but delivers tangible benefits for the public and local authorities across the country. […]
Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools to gauge reach and campaign impact. Moreover, the absence of standardized regulations across different regions makes compliance and implementation complex. […]
by Florian Rotberg. Today, most distributors position themselves as VADs – Value-Added Distributors. They sell hardware and software on behalf of suppliers to partners and end customers, adding logistics and services to their offerings. […]
Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox. The file was unsolicited. The out of home lender contacted the company before opening the file and learned that the file had not been sent and was malware. […]
Cast your mind all the way back to 2022, and try to recall whether you thought the money and company resources being put in ... […]
The holding company is looking to net as much as $97 million. Media and technology conglomerate WPP is looking to offload its inflight ad and entertainment unit, Spafax, Sky News reported. The holding company has begun work with bankers to find a buyer for Spafax, believing that it can sell the unit for as much as $97 million, according to Sky News. […]
