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Best Buy Canada opens its retail media network to third-party brands whose products and services it doesn’t directly sell (Chain Store Age)

Dan Berthiaume. Best Buy Canada is is partnering with AI- and ML-based e-commerce technology provider Rokt to enable non-endemic brands (whose products and services are not sold online by the consumer electronics retailer) to present relevant, time-sensitive offers and messages to customers on the confirmation page of its e-commerce site. Best Buy launched Best Buy Ads in January 2022. […]

chainstoreage.com
Tue, Dec 17 at 4:29 PM

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While its nationwide expansion has slowed down, Amazon is testing unusual displays and retail media in existing stores (Invidis)

by Florian Rotberg. Anyone who enters this Amazon Fresh supermarket will experience best in class data-driven instore retail media. Amazon won’t win a design award with the content, but the graphic elements, description, price display and shelf number have obviously been put together fully automatically. […]

invidis.com
Tue, Dec 17 at 4:23 PM

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Sharp/NEC to continue advancing the LED technology in the Large Format Display segment (Invidis)

Matthias Hartmann, General Sales Manager DACH at Sharp NEC Display Solutions Europe. This includes, among other developments, the third generation of the LED FE Series, introduced at the beginning of 2024, which is equipped with Flip-Chip SMD technology and marks a significant progress in energy efficiency. […]

invidis.com
Tue, Dec 17 at 4:20 PM

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OOH audience: miles traveled up 2.8% and transit ridership up 4.7% (Billboard Insider)

Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to date through October. Transit ridership continues to rebound according to the American Public Transit Association 3Q 2024 public transit ridership report. […]

billboardinsider.com
Tue, Dec 17 at 4:14 PM

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What OOH ad buyers wish OOH sales reps knew – part 4 (Billboard Insider)

Ali Broback: Always respond instantly with, "I’m on it". I don’t care if you’re out for lunch, or you’re on vacation. Set an expectation that you got the request and you’re on it. […]

billboardinsider.com
Tue, Dec 17 at 4:11 PM

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ISE Mixer Sold Out After Two Hours

AND we’re sold out for ISE Mixer in Barcelona … that took two hours, which has to be a record for Sixteen:Nine mixers. A ... […]

sixteen-nine.net
Tue, Dec 17 at 12:12 PM

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ISE Digital Signage Industry Mixer Registration Now Open

Here is the registration link for the industry mixer at ISE. Tickets are free and they tend to go very quickly. Plus attendance is ... […]

sixteen-nine.net
Tue, Dec 17 at 9:59 AM

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Wallace & Gromit Christmas Show Projection-Mapped On Battersea Chimneys In London

The studio that produces the animated stop motion comedy film series Wallace & Gromit teamed up with arguably the most famous tenant of the ... […]

sixteen-nine.net
Tue, Dec 17 at 8:10 AM

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McDonald’s Opens Corporate Store In LA That Has No Lobby Or, By The Looks Of It, Drive-Thru Displays (16:9)

QSR giant McDonald’s is testing a store format in LA that has no dine-in area but also appears, at least, to not rely on ... […]

sixteen-nine.net
Tue, Dec 17 at 7:42 AM

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Unlike Michigan, Ohio has no plans to allow marijuana billboards (Cleveland dot com)

Marijuana rules: Ohio will not look like the borderlands of Michigan, with dozens of billboards along the highways advertising dispensaries, under a new rules package proposed by the Ohio Division of Cannabis Control. […]

cleveland.com
Tue, Dec 17 at 12:10 AM

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2024 was another difficult year for digital signage in North America and in Europe; 2025 will depend on the tariffs (Invidis)

by Florian Rotberg. The overall market will probably only grow in the low to mid single-digit percentage range. The second half of the year in particular was more difficult than expected, also due to the unpredictable election outcome in November. […]

invidis.com
Mon, Dec 16 at 6:18 PM

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Debt trends in the out-of-home advertising industry (Billboard insider)

Here are some charts covering the third quarter 2024 by Moorgate Capital Partners. Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted average cost of debt, followed by OUTFRONT (5.5%) and Clear Channel Outdoor (7.4%). […]

billboardinsider.com
Mon, Dec 16 at 6:08 PM

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STRATACACHE’S Chris Riegel Details Opportunities And Deadly Sins Of In-Store Retail Media (16:9)

If your company is chasing the retail media networks dream in some fashion – as a vendor, operator or even a brand – this ... […]

sixteen-nine.net
Mon, Dec 16 at 9:18 AM

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Registration Starts Tomorrow For The ISE 2025 Digital Signage Mixer (16:9)

Tickets go up tomorrow at 10 AM Eastern, 3 PM Central Europe for the 2025 digital signage mixer at ISE in Barcelona. The time ... […]

sixteen-nine.net
Mon, Dec 16 at 8:42 AM

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Broadsign Staffers Ski All Weekend Raise $31K+ For Children’s Causes (16:9)

Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s ... […]

sixteen-nine.net
Mon, Dec 16 at 12:10 AM

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