This is a Swatch store in Milan with an interesting approach to LED displays embedded into the walls and between a series of product ... […]
When multi-billion dollar, way over the top mega-projects like sports stadiums are announced, it is entirely reasonable to wonder if they’ll ever go beyond ... […]
UK electronics retailer Currys is happy enough with what it has been seeing from its retail media network that it is expanding the footprint ... […]
by John Still. What the industry thinks… Ann Tarasewicz, CEO, Axis: I believe the OOH/DOOH landscape will be reshaped by advancements in three key areas: AI-driven personalisation, programmatic efficiency, and real-time interactivity. AI will enable advertisers to craft hyper-targeted, contextually relevant content, tailored to audiences on the go. […]
by Arielle Feger. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. […]
600+ Chinese AV tech providers will exhibit. Giant LED spheres will be one of the highlights of LED CHINA 2025, which will take place at the Shenzhen Convention & Exhibition Center on 17-19 February. The event will run concurrently with Digital Signage China 2025 and Pro Audio, Lighting & Systems Asia 2025 (PALS Asia). […]
The US subsidiary of Deutsche Telekom surprised the industry with the announcement to acquire DooH programmatic provider Vistar Media. In Europe, little is known about T-Mobile’s DooH and retail media portfolio in North America. Here’s an overview. […]
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The Italian digital solutions provider M-Cube, one of Europe’s largest pro AV integrators, has started using AI-generated music for in-store radio in the luxury ... […]
The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity ... […]
Barcelona-based CMS software firm nsign.tv has joined the growing list of providers that have built audience measurement directly into its solution, as opposed to ... […]
Robert Moore had developed 500 billboard faces in the course of a 30 year out of home career. This week he talks about sign development. How has permitting changed? […]
Ströer SE & Co. KGaA (XTRA:SAX) said on January 10, 2024 that it is in talks with private equity investors regarding a possible sale of its out of home advertising business and digital content operations. No terms and conditions, including the potential price, have been yet agreed upon, the company said. […]
BELLEVUE, Wash. — T-Mobile (NASDAQ: TMUS) has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. […]
In 2022, T-Mobile acquired Octopus Interactive, a startup that managed ad-supported tablets in rideshare vehicles. Last year, T-Mobile launched a retail media network for its more than 20,000 in-store screens. It also sells ads in its loyalty app, T Life, and partnered with ad-supported streamer Plex. […]
