Inside tips on buying mobile billboards
Billboards remain the most common form of out of home advertising. […]
oaaa.org
Mon, Apr 6, 2015 at 8:00 PM
Mon, Apr 6, 2015 at 8:00 PM
Raw Feed & Search
Monday, April 6, 2015 Mon, Apr 6, 2015
The industry’s view on Posterscope’s AdWeek 2015 session ‘Let’s get Ready to Rumble’
Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]
pioneeringooh.com
Mon, Apr 6, 2015 at 5:43 PM
Mon, Apr 6, 2015 at 5:43 PM
Posterscope’s recap of two inspiring sessions at AdWeek Europe 2015
AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry. […]
pioneeringooh.com
Mon, Apr 6, 2015 at 5:40 PM
Mon, Apr 6, 2015 at 5:40 PM
Las Vegas arena developers enlist Toshiba, Coca-Cola in sponsorship, digital signage deals (reviewjournal)
Developers of the $375 million arena behind New York-New York on the Strip have signed two major global brands — Toshiba and Coca-Cola — as founding sponsorship partners for the venue that is scheduled to open in April 2016. […]
reviewjournal.com
Mon, Apr 6, 2015 at 5:24 PM
Mon, Apr 6, 2015 at 5:24 PM
DSrupted 2015 Site Live, Tickets On Sale
The DSrupted 2015 website is now live, the agenda is out and ticketing is live for the event, Sept. 16th in Toronto. We’re pulling together our speakers and already have commitments from a couple of really, really good ones. […]
sixteen-nine.net
Mon, Apr 6, 2015 at 4:57 PM
Mon, Apr 6, 2015 at 4:57 PM
Installation of the Week: Movable Video Wall Offers a Unique Viewing Experience
Zipps Sports Grill caters to customers by offering a video wall that displays multiple sports games on separate screens or one game on a large display when grouped together. […]
digitalsignageconnection.com
Mon, Apr 6, 2015 at 3:44 PM
Mon, Apr 6, 2015 at 3:44 PM
MEC’s Pasqua on BeetTV: iBeacons Can Enable Precise Mobile Marketing
AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]
beet.tv
Mon, Apr 6, 2015 at 1:54 PM
Mon, Apr 6, 2015 at 1:54 PM
AdExchanger: What Do Marketers Want From Ad Technology?
A small, but significant, number of major global marketers are aggressively leaning into data-driven omnichannel marketing, pioneering a trend that is not going anywhere anytime soon. […]
adexchanger.com
Mon, Apr 6, 2015 at 1:45 PM
Mon, Apr 6, 2015 at 1:45 PM
Barco Technology Helps Moment Factory Create a Unique Fashion Experience
Barco projection technology aided the Canadian new media and entertainment studio in creating 'The Staircase of the Muses' for the exhibition. […]
digitalsignageconnection.com
Mon, Apr 6, 2015 at 12:45 PM
Mon, Apr 6, 2015 at 12:45 PM
India: OOH audience measurement to be reality, but not so soon (exchange4media)
The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]
Mon, Apr 6, 2015 at 11:56 AM
India: How can OOH be more useful to brands? (impactonnet)
A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]
Mon, Apr 6, 2015 at 11:31 AM
College Sports Bar Offers Patrons Unique Viewing Experience With Movable Video Wall
Using an array of movable digital displays, Zipps Sports Grill creates a sports viewing experience unlike anything its neighboring bars offer. […]
digitalsignageconnection.com
Mon, Apr 6, 2015 at 10:03 AM
Mon, Apr 6, 2015 at 10:03 AM
IDD Interactive Kiosk Software Captures Your Story
Users can quickly manage and organize stories within a simple, form-field approach, powered in the cloud and presented in a touchscreen kiosk interface. […]
digitalsignageconnection.com
Mon, Apr 6, 2015 at 9:22 AM
Mon, Apr 6, 2015 at 9:22 AM
Out-of-Home PSA Campaign for National Parks Targets Millennials
Both traditional OOH media and digital signage will help build awareness leading up to the National Park Service centennial anniversary in 2016. […]
digitalsignageconnection.com
Mon, Apr 6, 2015 at 9:16 AM
Mon, Apr 6, 2015 at 9:16 AM
media mea Joins Digital Place Based Advertising Association
Atlanta-based digital media marketing development firm specializes in fabrication of interactive indoor and outdoor LCD/ LED digital signage displays. […]
digitalsignageconnection.com
Mon, Apr 6, 2015 at 8:50 AM
Mon, Apr 6, 2015 at 8:50 AM