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Wednesday, February 11, 2015 Wed, Feb 11, 2015

New Skoda campaign brings augmented reality to Waterloo Station

This week commuters at London's Waterloo Station have the chance to take a seat in their own customised Skoda Fabia and see the results on Motion@Waterloo, the station's giant digital advertising screen.A promotional booth in the station lets users design the car from scratch in a video game-style way, by using an app to select the wheels, interior design and colour scheme to build their own personalised Fabia.The ad uses a green screen and augmented reality technologyCommuters then take a seat in front of a green screen and see their creations come to life - with themselves in the driver's seat - on Europe's largest digital advertising display through an innovative use of augmented reality technology.Commuters have the chance to take a seat in their personalised FabiaRunning until 9pm on Friday 13 February, the concept is a collaborative effort from Skoda, MediaCom, interactive digital agency Enigma and JCDecaux, bringing the 'What Car? […]

feedproxy.google.com
Wed, Feb 11, 2015 at 5:24 AM

Tuesday, February 10, 2015 Tue, Feb 10, 2015

DOOH Campaigns: Skoda turns to augmented reality to showcase new Fabia (The Drum)

The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]

thedrum.com
Tue, Feb 10, 2015 at 5:41 PM

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