The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive. […]
This digital signage Klip was provided to us by Hung, a regular and avid traveler. The image is of a pretty cool interactive digital signage stand in Dubai. The solution provides free usage of Google Maps in case you need to search for a specific location or just need directions to go somewhere. […]
ESPN has sold its first “programmatic” ad for “SportsCenter,” the sports TV juggernaut’s flagship news and highlights show. This past weekend, Turbo The post Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter appeared first on InsideDigital.org. […]
[…]
Joint effort will include multilingual digital signage to be placed in the stadiums and other facilities used during the Tokyo 2020 Games. […]
The digital signage network airs in more than 50 Burger King locations throughout the country. […]
By Nurlan Urazbaev Editor-in-Chief Digitalsignagepulse.com. With over 6500 outdoor screens in operation, Amscreen calls itself “Europe’s largest, fastest growing Digital Outdoor Network.” Mike Hemmings, International Marketing Director at AMScreen Ltd, shared with me his insights into the reasons behind the network’s success and the future of DOOH advertising. […]
After starting off the new year with a look back at 2014, now it's high time to turn expectant eyes forward to the future, and see what 2015 holds in store. […]
Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports. […]
There is no real surprise that the main theme to come out of the Consumer Electronics Show (CES) in Las Vegas this year is the internet of things (IoT). The term IoT is one which has been talked a lot about over the past 12 months and something which I touched on in a blog about where mobile is headed in 2015. What it means is ‘things’, or ‘everything’, becoming a computer. […]
Once again, the tech industry converged in the desert to showcase gaudy tech and schmooze at the annual International Consumer Electronics Show. Here are five key takeaways for marketers from the spectacle in Las Vegas that has become a magnet for growing numbers of trend-seeking advertisers, media people and agency executives. […]
As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts. […]
[…]
[…]
