DSToday: Media companies partner with former MLB All-Star to bring sports, music content to Times Square digital signage
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Tue, Jan 6, 2015 at 6:59 PM
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Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced a record year in its history with more than $400 million in new contracts closed in 2014. That represents a 400-percent increase over 2013, the company said. […]
SHANGHAI, Jan. 6, 2015 /PRNewswire/ -- The Digital Signage, Audio Visual Integration and Equipment Show 2014 successfully concluded in September. The number of professional visitors reached 13,197 from over 50 countries which was an impressive 23.4 percent increase compared with the 2013 edition. […]
The project's end result: an interactive digital signage "Truth About Trucks" kiosk enabling Ford to promote the F-150's improved capabilities and features and show why the company chose to use an aluminum body instead of steel. […]
I'm very sorry, but you have to learn two new technology acronyms today: IoT and ADAS. Neither is elegant, both are important. Yesterday was "CES Day Zero," otherwise known as press day. […]
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it. […]
Marketers predict brands will latch onto smartwatches By Christopher Heine. TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. […]
Summary: Costco has managed to achieve a TTM revenue growth rate of 7.39% without traditional advertising. Sales at established Costco stores in the U.S. grew 7% between November 2013 and November 2014 without advertising. […]
The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology. […]
Always known for its bright lights, the famous Las Vegas Strip has become home to some of the world's most iconic digital displays. […]
Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s still a relatively new concept for the digital place-based advertising space. […]
The seamless operation of the Mirror allows simple interaction with the store consumer within the store to assist them with their in-store garment selections and purchases. […]
NEC Display Solutions of America announced two new displays — the MultiSync E705 and E805. […]
E Ink Prism technology transforms building architecture products to create dynamically changing environments. […]
Last week saw the Conservatives unveil their first billboard poster campaign of the New Year, with Cameron’s party opting to use the slogan ‘let’s stay on the road to a stronger economy,’ with a backdrop of a tranquil road and a scenic view of England’s ‘green and pleasant land.’ The Tory's latest campaign billboard......starring a digitally touched-up image of a German road What the Conservatives didn’t realise, though, is just how eagle-eyed and ruthless the internet can be, with rumours on Twitter circling about the actual location of the featured road. […]