Media360: Outdoor advertising ‘wins’ battle of big media (campaignlive)
Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]
Fri, Jun 5, 2015 at 7:26 PM