Outfront Media, the country's largest out-of-home company, has donated 3-D billboards complete with giant red noses in markets including Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta and Miami. They also donated space on buses, subways, and digital bulletins and posters. […]
In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]
Sky News brought real-time opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology. […]
German beer brand Astra, promoted their beer to women of all drinking ages, with the world’s first female and age detecting billboard which interacted with passersby. The stunt specifically targeted women of drinking age, engaging them with relevant videos and offering free beer. […]
You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. […]
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]
A poster on Reddit has already taken credit for the attack and promised to carry out more. […]
When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]
Now you can buy a flat panel display that runs the open source Firefox browser. The first Panasonic VIERA Smart TVs powered by the Firefox OS are now available in Europe, and will be available worldwide in the coming months. Granted, the panels are Smart TVs and not commercial displays, but we all know many, many small business signage installs with TVs. […]
Social currency is the Holy Grail for brands as they attempt to tap into an evolving, increasingly fragmented consumer journey. Finn Roantree, Communications Planning Executive at Carat, looks at how brands can capture this elusive element of success. […]
Transport for London (TfL) and Wildstone have launched the tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites. TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites. […]
AT 11:57 PM, in New York’s Times Square, the city’s most hellish H&M has closed down, the human-size Elmos have gone home, and the Lion King–going tourists are tucked safely into their hotel beds. […]
How susceptible are digital billboards to unwanted tampering? That’s the question some are asking after people in Buckhead were subjected to an image that grabbed a lot of attention for all the wrong reasons. Over the weekend, those traveling near Peachtree and East Paces Ferry Road were mooned via electronic billboard. […]
Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]
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