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AdAge: Coming Soon: Instantly Shoppable Radio, Outdoor and In-Store Ads

Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he's close to pulling it off. The CEO of U.K.-based Powa Technologies says he has 1,200 brands in North America, Western Europe and South Africa poised to use his PowaTags in ads starting this summer. […]

adage.com
Thu, Jun 4, 2015 at 2:07 AM

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Research and Markets: Digital Signage Market To Reach USD 23.76 Billion by 2010 (avnetwork)

The global digital signage market was valued at USD 14.63 billion in 2014 and is expected to reach USD 23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020. […]

Thu, Jun 4, 2015 at 1:54 AM

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Out Of Home Media Exerts Its Influence In Consumers’ Pockets First (geomarketing)

As media buyers and brands look to move more towards cross-platform advertising and away from looking at media in single siloes, out-of-home media’s connection to mobile marketing should be considered more often when it comes to an ad campaign’s initial planning phase, according to a recent study by the Outdoor Advertising Association of America. […]

geomarketing.com
Thu, Jun 4, 2015 at 1:36 AM

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Stephanie Gutnik Interviews Clear Channel Outdoor’s CMO Sarah Speake

“The endless possibilities of OOH are a well-kept secret,” said Sarah candidly. “I was gobsmacked by how out-of-home media owners worry about what their competitors are up to more than engaging consumers and competing against other media! This has historically slowed our collective ability to educate advertisers about the multi-channel campaigns we already execute. […]

Thu, Jun 4, 2015 at 1:31 AM

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MediaWeek: Digital outdoor set to overtake traditional posters in 2019, according to PwC

Digital outdoor set to overtake traditional posters in 2019. Outdoor advertisingThe UK is the digital capital of Europe and London is the core of the UK’s OOH market, thanks to large players like JCDecaux, Clear Channel, Exterion and Primesight and the innovators Ocean, Outdoor+ and Amscreen. […]

mediaweek.co.uk
Thu, Jun 4, 2015 at 1:27 AM

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Exterion Media And Telefónica UK Create New Partnership For The OOH Sector (omc)

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, is today announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. […]

Wed, Jun 3, 2015 at 5:59 PM

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FT: Chinese billboard company Focus Media set for China backdoor listing

Focus Media Holding, a Chinese billboard company that abandoned its New York listing after an attack by a prominent short seller, is set to go public again via a reverse takeover. Jiangsu Honda, a silicon rubber manufacturer listed on the Shenzhen Stock Exchange, said late on Tuesday that it would pay Rmb45.7bn (USD7.4bn) for Focus Media. […]

ft.com
Wed, Jun 3, 2015 at 5:47 PM

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“God Loves Gays” digital billboard greets Utah drivers (gaysaltlake)

A crowdfunding effort to get “God Loves Gays” billboards in Utah and Salt Lake Counties has now come to fruition, as I-15 drivers in Orem are being greeted with electronic billboards that profess God’s love for gays. “BEHOLD! God has delivered on the final goal of last year’s wildly popular God Loves Gays fundraising campaign,” “God” said on his blog, TheGoodLordAbove.com. […]

gaysaltlake.com
Wed, Jun 3, 2015 at 5:38 PM

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The power of outdoor advertising and the limitations of social media (mastheadonline)

The on the road, out of home messages can hit like a sledgehammer when a bold idea is served up in a skyline dominating powerful visual with just the right words. The visual impact and stopping power with brevity will resonate long after you’ve driven past if done correctly. Some have likened outdoor advertising to cheap television. […]

mastheadonline.com
Wed, Jun 3, 2015 at 5:29 PM

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Digital Signage Federation will host a networking event in Atlanta on June 10, 2015

The event will run 6:30-8:30pm at the The Georgia Aquarium and feature guest speaker Jerry Harris, Sr., Director of Exhibit Graphics & AV Services. Jerry Harris will give a live “walk & talk” throughout the facility, with a behind-the-scenes look at how the Georgia Aquarium uses its digital signage and communications technologies to enhance the visitor experience. […]

Wed, Jun 3, 2015 at 5:22 PM

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invidis: Digital Signage business sentiment shows slight decline in DE/AT/CH in Q2 2015

Since the last survey in March 2015 the Digital Signage Business Climate Index has declined slightly with a change of minus 8,20 base points from 59,50 base points to 53,35 base points. The current business situation has decreased slightly by 2 %. While the optimism towards the near future saw a more pronounced dip by 6 %. […]

invidis.de
Wed, Jun 3, 2015 at 4:14 PM

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FastSigns opens first centre in Dubai 


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tradearabia.com
Wed, Jun 3, 2015 at 4:10 PM

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Digital signage and manufacturing are fastest-growing IoT sectors (computerweekly)

IDC’s analysts said they considered connected digital signage, connected vehicles and manufacturing operations the three fastest-growing applications for the IoT at the present time. Digital signage use in retail outlets will grow from USD 6bn in 2013 to USD 27.5bn in 2018, a five-year CAGR of 35.7%, as retailers move to digitise their customer buying experience. […]

computerweekly.com
Wed, Jun 3, 2015 at 4:00 PM

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Wayfinding Digital Kiosks Simplify Travel for NYC Transit Riders

The kiosks limit the amount of information a rider receives to exactly what he needs at that place and time with as little interaction as possible. […]

digitalsignageconnection.com
Wed, Jun 3, 2015 at 3:19 PM

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Carmanah Signs Presents Multisensory Welcome Experience at Caesars Windsor Casino

Carmanah Signs debuts its tropical-themed and multisensory digital signage welcome experience for Caesars Windsor Casino in Ontario to coincide with the annual Canadian Gaming Summit in June 2015. […]

digitalsignageconnection.com
Wed, Jun 3, 2015 at 1:28 PM

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