Raw Feed & Search

What do digital trend predictions mean for digital signage? The answer will leave you gasping. (DSToday)

It's 2015 and the predictions are in from Soap Creative. Each year, the folks at Soap give a tongue-in-cheek glimpse into the future with brash predictions that seem irrational but tend to contain at least a grain of truth. A few of their predictions touch on things in the digital signage periphery. […]

digitalsignagetoday.com
Wed, Jan 28, 2015 at 9:45 AM

Permalink

Insights into the UAE’s outdoor advertising market (gulfbusiness)

Georges Chehwane, founder and chairman of Plus Holding, gives his insights into the UAE's outdoor advertising market and Group Plus Media's expansion plans. How has the outdoor advertising market fared in the UAE over the last year? 2014 witnessed a remarkable increase in the advertising industry (especially outdoor and digital media). […]

Wed, Jan 28, 2015 at 9:44 AM

Permalink

Captive Media Converts Washroom Digital Signage Network to BroadSign

After deploying 60 screens in London in 2014, another 160 will be installed in major regional cities over the next few months, contributing toward an expansion goal of 1,500 screens by 2017. […]

digitalsignageconnection.com
Wed, Jan 28, 2015 at 9:38 AM

Permalink

Can billboards affect legislation? (outofhomeinternational)

You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as conventional cigarettes, featuring horrific and disturbing images of rotting internal organs amongst the components of the cigarette. […]

outofhomeinternational.blogspot.ca
Wed, Jan 28, 2015 at 9:35 AM

Permalink

Discover Media shortlisted for a Dentsu Aegis Network Future Proof Award

The Carat Discover Media initiative has been shortlisted in the Best Community Activity category in the 2014 Future Proof Awards, the Dentsu Aegis Network CSR Awards. Since early 2014 Carat has been running a scheme called Discover Media introducing 15 year-old students from Regent High School, a local school, to the world of media. […]

carat.co.uk
Wed, Jan 28, 2015 at 6:43 AM

Permalink

Private Ad Exchanges 101

Private exchanges are controlled environments, typically run by major publishers or a group of them, with ads sold through carefully selected agencies The post Private Ad Exchanges 101 appeared first on InsideDigital.org. […]

insidedigital.org
Wed, Jan 28, 2015 at 12:28 AM

Permalink

Mixer Plans

I’m getting a steady drip drip of emails from industry contacts asking about the annual Preset Group DSE Mixer. Answers: Yup, it’s on. Usual night before trade show hall opens. […]

sixteen-nine.net
Tue, Jan 27, 2015 at 11:19 PM

Permalink

Exterion Media and Parliament Team Up for Digital Out-of-Home Campaign

Engaging "Parliament in the Making" historical content is being displayed on London Underground's digital signage every Wednesday. […]

digitalsignageconnection.com
Tue, Jan 27, 2015 at 9:33 PM

Permalink

Axiomtek Introduces 4K OPS Digital Signage Media Player

Company's OPS883-H is an OPS digital signage player with Intel Core i7/i5/i3 processor (Haswell Refresh), HDMI/DisplayPort and 4K resolution. […]

digitalsignageconnection.com
Tue, Jan 27, 2015 at 8:45 PM

Permalink

DSToday: Predicting the top 10 digital screen media trends for 2015

By Keith Kelsen, Author of "Unleashing the Power of Digital Signage" and Chief Vision Officer, 5th Screen Digital All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we are in — on the retail side, on the advertising side, or on the corporate communications side. […]

digitalsignagetoday.com
Tue, Jan 27, 2015 at 6:33 PM

Permalink

JCDecaux SA: Full-Year 2014 Revenues

2014 adjusted revenues up 5.1% to €2,813.3 million. 2014 adjusted organic revenues up 3.8%. Q4 adjusted revenues up 7.4% to €839.2 million. […]

Tue, Jan 27, 2015 at 6:32 PM

Permalink

What Will Social Media Look Like in 2015?

 […]

smallbusinesscomputing.com
Tue, Jan 27, 2015 at 6:15 PM

Permalink

MillwardBrown’s 2015 Digital & Media Predictions (free report)

New technologies are emerging all the time that give media agencies greater control over how and when consumers are exposed to brand messages, but there are still huge challenges surrounding how to connect plans across media silos and how to reduce and make sense of digital data complexity. […]

millwardbrown.com
Tue, Jan 27, 2015 at 6:12 PM

Permalink

Norway’s Unacast a beacon for the future of advertising (arcticstartup)

The idea behind Unacast is that digital advertising is getting smarter and smarter. If you look online for a hotel to stay at in London, for instance, it's not uncommon to see ads for hotels in London to pop up everywhere you look the next week or so. […]

Tue, Jan 27, 2015 at 5:53 PM

Permalink

China’s ad sector on the fast track (chinadaily)

ZenithOptimedia forecasts that advertising expenditure on the Chinese mainland will grow 10.5 percent in 2015 to 311 billion yuan ($50.7 billion). The growth rate will be 2.1 percentage points lower than we forecast last September, with small downward revisions recorded across many regions of the world. […]

ecns.cn
Tue, Jan 27, 2015 at 5:18 PM

Permalink