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Monday, January 26, 2015 Mon, Jan 26, 2015

JCDecaux wins the advertising concession at Golfe de Saint-Tropez Airport

Paris, 26 January 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport.Under the contract, which has been effective since 1 January 2015, JCDecaux Airport is providing premium digital and large-format solutions, notably including a billboard visible from the runway.Golfe de Saint-Tropez Airport is a small-scale airport located close to most of the region's leading business centres, making it an ideal choice for business flights. […]

Mon, Jan 26, 2015 at 11:44 AM

The year ahead (part of the Curb Media Group) achieves 7 pioneering DOOH solutions in its first year: – First digital crowd sourced marathon for Campaign’s CityLive Challenge – First sponsored multistage advertising campaign for Pride in London – First live digital petition ­for Amnesty – First in-loop campaign for Fairy Liquid sponsored interactive multiplayer game with Ocean Outdoor in Westfield – First and largest DOOH screen in France, with live broadcast for Cannes, Simon Cowell’s X Factor and BGT beach party – First interactive touch screen make up matcher from the beauty industry for Clinique – UK’s longest running DOOH ad campaign for Book Club – First travel comparison engine and audience language recognition commercial for Heathrow Express When founded in February 2013, we set out to revolutionise the DOOH sector using innovative technology to deliver state of the art socially driven campaigns, without complex and costly procurement models. […]

Mon, Jan 26, 2015 at 11:18 AM

Outdoor advertising? It’s out of this world…

2015 is the year which Back to the Future Part II made some bold predictions for back in 1989, and although we don't quite yet have self-tying shoes, hoverboards and flying cars, 2015 is still looking like it could be a year of serious innovation.Out of Home advertising has continued to grow over the past few years, with new technologies creating new opportunities for advertisers to promote their product or brand. […]
Mon, Jan 26, 2015 at 7:44 AM

DOOH Business Climate Index: Mixed feelings in the Mediterranean countries (invidis)

The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]
Mon, Jan 26, 2015 at 12:01 AM

Sunday, January 25, 2015 Sun, Jan 25, 2015

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