The retailer uses the digital signage displays to leverage existing investments in online video and social media. […]
The online tool simplifies deployment of LED video wall systems by simulating different options in advance of the purchase. […]
New personalized Real Estate Transaction Standard database integration automatically adds, removes and updates real estate listings on electronic signage screens every 15 minutes. […]
Stores are a vital element of retail, but they need the right technologies to compete with online operations. “Digital signage allows stores to display their brand in a collaborative way,” says Jay Lewis, national account manager at ELO Touch Solutions. “Digital signage is a critical need,” adds Stine. […]
Turner Broadcasting also uses the digital signage to promote its lineup of television networks. […]
By Jesse Breidinger of The Coca-Cola Company. Whether in restaurants and other types of food service locations, marketers face the challenge of creating a personalized experience across the wide variety of consumers that enter their venue. […]
Beer brand Republica Parrillera Pilsen has literally erected an eye-catching billboard ad -which resembles a penis. The billboard, which looks like an erection depending on the direction commuters see it from, has been grabbing the attention of Costa Rican drivers. […]
Taiwan’s IAdea is releasing a commercial-grade, video wall-ready 4K digital signage player that supports H.265 video decoding, the emerging standard that can cut monster 4K video file sizes in half. The XMP-7300 is a solid-state and fan-less, and housed in a ruggedized quarter-inch thickness aluminum enclosure. […]
Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]
SAN DIEGO, CA: Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as mobile shopping, mobile search, and mobile social networking. […]
The InfoComm people have started a full court press to drive registrations for its Solutions Summit: Digital Signage conference in mid-June, running at the same time as the massive annual pro AV trade show. I am one of the people speaking at the thing, so that should be more than enough for you to drop everything and get on a plane to Orlando. Or not. […]
I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business. […]
With bartending robots and apps that allow you to pay for your coffee with a wave of your phone, why not have billboards with built-in samples? […]
The LA software firm UCView announced last year its support for the initial Raspberry Pi micro PC, and its developers have now followed up with support for the beefier Raspberry Pi 2. The new software is also completely compatible with the original UC View ARM Caster HD (Raspberry Pi 1). […]
Clear Channel Outdoor's Scott Wells talks real-time marketing for traditional media. I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business. […]
