Raw Feed & Search

Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising

It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. […]

sixteen-nine.net
Mon, Apr 13, 2015 at 12:49 PM

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JCDecaux launches self-service electric bikes

Paris, 13 April 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and number one in self-service bikes, announces the launch of self-service electric bikes with a lightweight portable battery (where users will rent their own personal battery). […]

Mon, Apr 13, 2015 at 11:46 AM

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The Digital Signage Business Climate Index survey launched in Scandinavia

Following the survey launch in Portugal and Russia the DBCI is now adding other important European markets to its portfolio. Scandinavia is the fourth biggest market for digital signage and digital-out-of-home in the EMEA region. […]

invidis.de
Mon, Apr 13, 2015 at 11:46 AM

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Lockheed Martin Designs Communications to Engage Non-Wired Workers

Lockheed Martin's Aeronautics division created its Velocity News Network as a more effective, company-wide platform to strengthen overall communications. […]

digitalsignageconnection.com
Mon, Apr 13, 2015 at 11:22 AM

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Ask the Board: Testing Emergency Notification Functionality

What are the best practices in testing emergency notification functionality on large-scale digital signage networks and in networks with decentralized management methods of tracking compliance? […]

digitalsignageconnection.com
Mon, Apr 13, 2015 at 11:01 AM

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2015 OAAA\TAB NATIONAL CONVENTION + EXPO, May 11 – 13, San Diego, CA — Updated Agenda

MONDAY, MAY 11, 2015 8:00 - 9:30 AM FOARE Board Meeting. 10:00 AM - Noon TAB Board of Directors Meeting. Noon Registration Opens. […]

oaaa.org
Mon, Apr 13, 2015 at 10:52 AM

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The Independent covers our CCS research showing that more than 50% of people no longer surf the web

This article was first published on The Independent. http://www.independent.co.uk/news/media/the-media-column-the-music-business-is-starting-to-think-the-next-big-thing-is-just-a-computer-algorithm-away-10171475.html?origin=internalSearch  The web revolution promised consumers a cornucopia of choice. […]

carat.co.uk
Mon, Apr 13, 2015 at 8:36 AM

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Video: UK’s Eclipse Digital Media Releases New Version of Embed Signage

Doing posts on every version release of ALL the signage software companies out there would make for a very busy job, and probably a very boring blog. So while I am happy to learn that Brand X now does this and that, or has made something easier or added support for some gadget, I’m not going to post on all of it. […]

sixteen-nine.net
Mon, Apr 13, 2015 at 8:17 AM

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More than half the population says they no longer surf the net for content

Choice fatigue sees users now relying on just a few trusted websites and social media recommendations from friends to find content  Advertisers need to find more creative and innovative distribution and targeting strategies to effectively cut through the noise London, 9 March 2015: More than half of people have stopped looking at lots of internet sites for content because there is now too much choice and information on there, according to latest research from global media agency, Carat.  The data from the Consumer Connection System (CCS) – Carat’s proprietary research and insight tool surveying 11,000 British consumers and their media habits – shows that 55% of users say they only use two or three trusted sites for their content discovery, instead of spending time surfing hundreds of sites.  The top 5 trusted sites for content in the UK according to CCS are: 1. […]

carat.co.uk
Mon, Apr 13, 2015 at 8:12 AM

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Media Post: Digital Outdoor Advertising Gets Real-Time — At Last!

Could London finally be on the verge of getting the digital outdoor experience that commuters have long since been promised? Regular readers will know only too well that I have been waiting for outdoor to come of age. […]

mediapost.com
Sun, Apr 12, 2015 at 8:57 PM

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Australian OOH ad firm Adshel to use Roy Morgan Research’s Helix Personas to enhance targeting of audiences (roymorgan)

Roy Morgan Research and Adshel have partnered to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas. […]

roymorgan.com
Sun, Apr 12, 2015 at 8:23 PM

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South Africa: A new research tool for outdoor media owners to measure their audience (themediaonine)

The research model – a collaboration between Ask Afrika and Spanish OOH research company Cuende Infometrics – will launch in the second quarter of 2015. It will provide participating OOH media owners and agencies with a credible trading currency for the buying and selling of media space and time. […]

themediaonline.co.za
Sun, Apr 12, 2015 at 7:54 PM

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blowUP media to launch a digital screen that can be placed on temporary building wraps (pioneeringooh)

blowUP media is launching the first digital Giant Poster that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. […]

pioneeringooh.com
Sun, Apr 12, 2015 at 7:51 PM

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invidis: Munich airport uses indoor 3D mapping to guide visitors via digital signage and mobile.

The airport authority purchased their own trolley and are now able to digitize any indoor location at any time. Interesting enough the main purpose of the data will not only be way guiding but also supporting remote maintenance. Ongoing constructions or technical installations can very easily digitized offering a wealth of information (current maps, photos and 3D mappings). […]

invidis.de
Sun, Apr 12, 2015 at 7:49 AM

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Continental Outdoor flying alongside BirdLife SA to give conservation wings

Continental Outdoor Media has aligned its corporate social investment spend with its core business objectives and imperatives. This strategic approach over the past few years has resulted in CSI initiatives being moved largely out of the charitable sphere into one in which true partnerships have been forged with key beneficiaries, one of which is BirdLife South Africa. […]

bizcommunity.com
Fri, Apr 10, 2015 at 7:21 PM

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